As you listen to this, listen for the important business lesson inside. This is a lesson you’ve got to ‘get’ on a mental level of understanding if you want getting and keeping clients to be easy for you.

This lesson is really valuable. Trust me on this one.

Listen and learn folks…and as usual, your feedback is very welcome.

Download audio file (AMUST-GET-BusinessLesson-FromMy-Local-Dentist.mp3)

NB: If this is not available it means it has been relocated to the InstantOfflineGuruAcademy.com product vault

Got a question? Leave a comment and I’ll do my best to get back to you.

Remember to share your “Aha” moment from this post and request one of the limited FREE copies of the audio product called “Get Clients – 17 Things You Can Give Away To Get Clients!”

BAYO

I conducted a teleseminar event for another line of business for professionals that run their own professional practices (http://MakeMyPracticeFamous.com)

The theme was on why Traditional Marketing Doesn’t Work

I’d like to share this bonus recording on that topic with you, so you can understand why traditional marketing doesn’t work and how you can explain this to your offline local business clients too. When you do, you position yourself as a thought leader and someone credible.

It’s yours for free

BAYO

Download audio file (BAYO-Why-Tradiional-Marketing-Does-Not-Work.mp3)

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Dear fellow Offline Guru,

Normally I open most of my conversations with a question: “Are you doing everything you feel you know how to do but you’re not getting the results you want?” – The reason why I use this opening is simple. It works to help people decide if the next bit of information is for them or not.

This is critical if you’re going to be successful with using the information and recommendation in this audio cast.

In a Hurry?

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If you’re in a hurry here’s what you’ll discover in this audio cast.

From talking with business owners and conducting regular monthly surveys, it’s a fact that local business owners dislike vendors and other suppliers that take up their time letting them know about their own opinions about Facebook, QR codes, Google+ etc

Why?

Because they just don’t have any time or interest in spending their valuable time hearing you talk about when you formed your offline marketing business, how many ‘employees’ you have or why you’re the ‘real deal.’  The quickest way to lose a sale you don’t even have yet is to do exactly that!

Local business owners aren’t interested in you or your spectacular, problem-solving offline small business…and I’m not kidding.

If you look closely at my face you’ll see I’m not smiling!

Just like you and me, these folks are selfishly interested in solving the problems they have in growing their local business and making money – but here’s the catch and the truth that you can use to your advantage.

The only way that they can solve their problems is by discovering new and relevant information. To learn new information it needs to be taught to them.

That’s where you come in and what you’ll discover in the audio cast.

The 4-Step Transformation Process

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Listen to the audio to connect the dots…

1. The importance of uncovering the 3 biggest industry or niche problems of your target market.
2. Uncovering your specific offline prospect’s biggest pain point through questioning (I use and teach 2 systems for keeping this ‘on point,’ increasing the likelihood that their needs practically beg for your your offline solution. One of the O.P.E.N 20-part question system, the other I’ll keep under lock and key for now).
3. Offering the solution which, if you’ve done your homework should be relatively easy to do.
4. The importance of allowing time for what you’ve shared with them to sink in

Look, listen to the audio and you’ll ‘get it’ much easier than anything I could write about it.

Enjoy and be sure to leave your comments below.

Audio Training

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Download audio file (Teach-and-Attract-Offline-Clients-BAYO.mp3)

BAYO

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Welcome to Part II in this series, Offline Marketing: The Naked Truth

In case you’ve not yet experienced the other two parts of this series please do your best to go through and let the messages (or parts relevant to you) sink in and lead you to re-evaluate what you do, why you do it and how you do it. We can all blame ‘gurus’ for any lack of success, but at the end of the day, it’s up to you and I to course correct.

To get Offline Marketing: The Naked Truth Part I – Click Here

To get Offline Marketing: The Naked Truth Part II – Click Here

I got tired of the embarrassing trend in what we call ‘Offline Marketing’ and through this series, I hope to send a big wake up call to you and anyone else that may have fallen asleep at the wheel!

Help spread the word

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I need your help. I can’t call out the impostors and make a difference alone.

The only two things I ask of you, apart from taking action on what you discover in this series, is that you spread the word and do your part to curb the insanity that’s now become Offline Marketing aka:

‘Who can sell the cheapest and lowest-priced crap, to the desperate and unsuspecting Offliners, make the most amount of money by doing so off of their fellow forum members, and also openly ‘brag about it’ by boasting about how many copies they sold in 24 hours!’

That kind of stuff is pathetic, but it’s what you see everyday, in your inbox, in forums and anywhere where unsuspecting Offline Marketers congregate. Enough is indeed enough.

So, feel free to post links to the series in forums, share this on social media sites, give the content away. Heck, you want to say it’s your idea? Feel free, you’ll be doing someone a service IF you keep the messages undiluted and you believe in what you’re saying.

Leave your honest feedback and help others.

If you have anything to say that is from your heart please leave comments. My training in this series has been fuelled by your feedback and comments. There’s no such things a s ‘negative feedback’ in my books. It becomes negative when a personal weight is applied to it.

In series II someone stated that I had excluded people with hearing disabilities i.e. because there was n PDF or script (just 1 slide). While it was totally unintentional, I acknowledge that the delivery method did not cater for that demographic. Just like some of the things we do in our offline marketing will inadvertently leave certain local business owners out.

The only way you’ll know is off of feedback, BUT, you’ve got to be out there in order to know what the market wants.

So, dive in!

Bayo

Download the FREE P3 Audio Version – Click Here

Many other took the time to leave comments in previous series of this free offline guru training. You can do the same too. If you found this series to be useful, please vote with your feedback.

Also, let me know if there’s something specific you want to know more about and I’ll consider publishing it!

Have a great day.

Bayo

Hi guys.

Thank you so much for all your feedback, comments, emails and support for Part I of Offline Guru Marketing: The Naked Truth No One is Talking About.

You truly rock!

This is a real ‘win-win’ situation here and your feedback on how this series has impacted your life and your thinking is really heart-warming.

The truth is, somebody needs to have the b***s to stand up against the so-called gurus, the unscrupulous product ‘peddlers,’ the tricks, trash, hype, lies and outdated information that’s everywhere you turn. The norm is to wait for someone else to step up to the plate and call it like it is and you know that in doing so, you’ll probably tread on some toes.

Who cares? I certainly don’t.

This time I had to do what I believe is the the right thing for you and for me both. Was it a scary proposition/ You bet it was, but it needs to be done.

I wish you nothing but success and I’m here to help as much as I can.

Please share this series with everyone and anyone that you know it will help. It’ll only take a minute or two of your time and you’ll be helping someone live their dream.
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Downloadable Audio MP3 Here

Please take a moment to share the love by using any of the buttons below!

Got Questions?

If you have a question or an issue you want help with feel free to leave your question below and I will do my utmost to get you an answer if I can be of help. You guys should also let me know what you want to know more about too.

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You can download the Offline Marketing: The Naked Truth audio MP3 here

BAYO

Earlier this week, I pointed out that many of the actions to success tend to be counter-intuitive. The current tip is another one of such common myths of offline marketing which appears to be great when you come across it, but you soon find out it doesn’t work in practice … unless you’re a ‘guru’ with a big name and big local JV partners stroking your ego

The #1 Myth of Marketing Your Offline Consulting Services

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Download audio file (The-Top-Offline-Marketing-MythBAYO.mp3)
Workshop: 17 Minutes of of Marketing Myth Busting

The most significant myth in marketing is that your Offline Marketing needs to inform offline prospects who you are, what you do and what you might have achieved. The truth is that at this point of the game, your offline prospects really don’t care.

Understand, that your prospects are not focused on being ‘familiar’ with your identity.Look, I’ve got a ‘different’ name so I understand what they do focus on. If it was all about identity, with my heritage and a host of other factors, NO ONE would ever cut me a $20, 000 check or transfer money to my bank account

So ditch the excuses about who you are, your circumstances, your lack of experience (invest in yourself and go get yourself a great coach), where you come from and all those other self-limiting excuses

Your local business prospects and current clients if you have any, they don’t really get up every day and speculate who’ll provide them with an attractive sales brochure or even smart ‘postcard’ today (I talk more about this in the audio workshop).

They don’t really begin their day hoping they can know more about you or your competitors who are fighting to get them interested in stuff. Instead, they’re focused entirely on their particular difficulties and issues (I refer to this as a specific thing in the audio) and so, because of this, they’re are inclined to become aware of things that speak straight to those problems

Concentrate on Your Local Business Prospect’s Difficulties (and not on your qualifications!)

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The most effective marketing resources you could create to promote yourself should never concentrate on you. What you should do is create them powerfully by placing yourself in your local business prospect’s shoes and do some other things that guarantee great results

All the information you need is in the audio workshop … it’s free and so if just investing 17 minutes of your time to eliminate what is probably the biggest challenge you might be facing seems like too much work, we need to talk

So, what do you think? Let me and others know – Leave your comments below now

BAYO

Product that get you gigs >>>

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No matter which way you look at it, “Offline Marketing” i.e. business development and marketing consulting, is a highly profitable business to be in … provided you do the right things at the start.

Download audio file (Why-Some-People-Almost-Always-Make-Money-With-Offline-Marketing-BAYO.mp3)

There’s nothing abstract, fluffy or theoretical about this. You can take the following recommendations and plug them into your offline business as soon as you finish reading them.

This is part of what I include in marketing audits for local business service professionals (my area of offline focus).

This, along with 6 other complimentary strategies form a ‘positioning’ consulting product that I offer for a 1 hour, one time fee of $497. The days of leading with ‘free no-obligation meetings’ are over, and if you’re still heavily relying on that approach you need to reconsider why?

Who says everything has to be free?

How come some businesses will gladly pay $500 for a no-obligation marketing audit? It’s based on the strategy you have in your offline business. If you promote ‘free’ then like the internet marketing world, you’ll attract local business owners who are freebie-seekers.

You can do the same too, but first, get your ship in shape.

How ‘they’ do it
and how you can do it too
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So, why do some people almost always make money whether they decide to enter into a new niche, whether they decide to launch new services or even take the ‘fad of the moment’ and pitch to the same type of people you can’t seem to get to buy from you?

There’s a reason, and it’s called having the “right things” in place to support you. These are the a proverbial ‘must haves‘ and here’s what I mean.

What are the “right things?”
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Depending on what you want to achieve and where you are in your business e.g. are you just starting out? are you trying to provide a new program or product to an existing local business client? This will determine the actual strategy that applies to you.

In this post, you’ll discover the most important strategy you can use to get your stuff together and guarantee your success 100% if you’re starting out or if you’ve not been able to get results from your efforts and you’ve been trying for more than 90 days.

Shift happens in any type of business, but all you’re going to need to do is modify your approach when it does.

So you’re ‘going in’ … let’s do it!

The 1st Step – Think Strategically
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When planning a vacation (an analogy used a lot by many teachers because the average person can relate to it) you wouldn’t start out “blind.”

You’d plan appropriately wouldn’t you?

From working with hundreds of (Offline) Marketing consultants and people who work with local business owners but don’t consider themselves to be ‘Offliners’ I know that this is an area that too many people either ignore totally or just rush through so they can ‘see the money!’

Bad move

Thinking strategically involves 5 steps that you cannot afford to avoid and here they are:

1. Your target local business market - Can you clearly describe your market? You should do this before you send out one of the tens of WSO PLR products you bought
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2. Missing pieces – Rather than secure a ‘no brainer’ solution because it’s described as being ‘hot’ right now (think Google Places for instance) confirm the market need and then, if Google Places is the solution, then go for itMake sure that your focus is squarely on the product of your service – the value you create, and not the commodity. The commodity is the service that you’re providing.

   This is an area where Offline Marketers struggle to make a clear distinction. It’s time to kiss that type of thinking goodbye!
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3. Outreach – You don’t need me to tell you that there are hundreds of ways to reach local business prospects, but I will tell you that YOU need to be clear about how YOU will deliver YOUR message to your specific local business target group.I use a very specific approach to reach out to health professionals and even within that, a different approach to connect with local Chiropractors as opposed to Dentists
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4. Plan for exactly how you’re going to make money – I love helping local businesses but I’m not registered as a not-for-profit. So making money is high on my listI don’t think you’re an NFP either

   In my coaching classes, often talk about the importance of having a ‘business model that works for you’ because if you don’t have one, you’re NOT going to be able to have a business (even a weak one)
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5. Interactive Marketing Plan – Just like there are lots of ways to reach the most qualified local business owners, there are so many different activities you could potentially engage in marketing your offline services, but you’ve got to identify the ones that best fit your your market and your business modelIt’s called “interactive” because it should be. It’s your $100,000 a year business success navigation system and you should have one right now

This is simply a quick overview of just one of the 7 steps you need to take if you’re just starting out or if you feel like you’ve been spinning your wheels or if you feel ‘stuck’ with Offline Marketing consulting.

It’s just one step but it’s THE most important one. Get this wrong and you won’t have a business…you’ll have a time-consuming hobby.

In the future I may write more on this topic because getting started is one of the major road-blocks I experienced when I started. Even when I did seem to be moving ahead, without a solid business model, there’s no way I would have been able to check if it was in the right direction.

Remember, busy activity, reading, planning, reading updates on what you already know, planning some more, downloading stuff…all these are not revenue generating activities. They don’t get you results.

Feel free to ask any question about this and when I do pop into the forum I’ll be happy to help where I can based on what works for me and results others I’ve worked with have achieved.

To your success

BAYO

P.S All typos are a gift!

Do you feel like at the end of each day you’ve not really moved closer to the ideal Offline Consulting business setup you would really love to have?

I know that sometimes the my day just seems to ‘fly by’ and when I sit down to take stock of what was actually achieved on the day, it’s not always 100% as I’d have liked it to be.

Yes, it happens to all of us!

That’s just the honest truth, but it doesn’t always have to be that way…

The secret to making sure these daily ‘time-setbacks’ don’t become major stumbling blocks is to have systems in place to warn you and guide you as you make your journey to success in your offline business.

Time Boxing

Time management is a myth and the more you try to ‘manage’ your time, the harder it becomes.

Why?

Because no matter what you do, you still have the same number of hours as those who are enjoying the success you wish to enjoy. A solution that I have been using for years and that works brilliantly well (provided you actually use the system) is called ‘time-boxing’

In this 15-part audio training program for Offline Consultants who seem to be struggling with getting things done and getting clients, you’ll discover 15 powerful steps you can take to get more clients by being more efficient.

Module 01 – Introduction and How To Manage Big Tasks
Download Now – Click Here >>

Book mark this page and check back for the remaining 14 tips in the series. I guarantee that when you put these steps into practice, getting things done and getting clients becomes a lot easier.

After you listen to the lesson and other lessons in the series, please feel free to comment below. Share your successes, your comments e.t.c so you can inspire others to achieve their own success too. The more comments the more this resource will continue to grow.

BAYO

Module 02 – How To Tackle Relatively Insignificant Tasks Successfully
Download Now – Click Here >>

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Module 02 – How To Tackle Relatively Insignificant Tasks Successfully
Download Now – Click Here >>

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Module 03 – How To Overcome Perfectionism Fast
Download Now – Click Here >>

Module 04 – How To Overcome Procrastination Fast
Download Now – Click Here >>

Module 05 – How To Sharpen Your Focus
Download Now – Click Here >>

Module 06 – How To Increase Your Efficiency
Download Now – Click Here >>

Module 07 – How To Boost Your Motivation To Get Things Done
Download Now – Click Here >>

Module 08 – How To Ditch SMART Goals And Still Be Productive
Download Now – Click Here >>

Module 09 – How To Guarantee That You Do Meaningful Work In Your Day
Download Now – Click Here >>

Module 10 – How To Manage Your Offline Consulting Projects Creatively
Download Now – Click Here >>

Module 11 – How To Raise Your Awareness of Your Time Every Day
Download Now – Click Here >>

Module 12 – How To Avoid Only Working On Quick And Easy Tasks
Download Now – Click Here >>

Module 13 – How To Balance Your Life and Still Get Great Results
From Your Offline Consulting and Beyond
Download Now – Click Here >>

Module 14 – How To Plug Your Time Drains – Be Warned This is UGLY
Download Now – Click Here >>

Module 15 – Get Everything Done and Still Have Time To Play Each Day
Download Now – Click Here >>

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