Being able to correctly identify the pain that drives a selling opportunity is one of the most critical elements of being able to easily and successfully sell your offline marketing and consulting services. Fortunately for you, if the business pain is acute, uncovering it isn’t that difficult at all.

If you go to a doctor because of severe pain, you readily admit your pain and tell the doctor as much as you can about the situation.

Bottom line … when in pain, you want relief.

The Challenge for Offline Marketing Consultants

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The challenge for Offline Marketing consultants occur when offline prospects are NOT in acute pan. Business owners who are in ‘latent’ pain may not realize the severity of the situation, or may have rationalized there is nothing they can do about it. In situations such as this, getting your offline prospect to admit pain is difficult.

Getting your offline business prospect to admit pain is key if you want to eliminate the ‘usual’ barriers to selling your offline marketing and consulting services.

How To Use This Insight – Considerations To Get You Thinking

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What undeniable evidence of their pain can I produce?

• How can I present my information in a way that’s simple and easy to understand?
• What’s the biggest impact of this pain existing right now?
• What are future impacts if the pain is not removed?
• Is the pain acute enough for my offline prospect to want to take action?
• What other solutions are offered by others that help eliminate the pain?
• Is my solution any different?

On that last point, if your solutions or your solutions are not different to that of your competition, why should anyone bother to do business with you?

Certainly not based on price!

To help your prospects admit pain there are a number of things you can and should do and one of them is identify and present undeniable proof to back up what you say or present.

When you present your case and allow your offline prospect to buy solutions they want from you, then you ‘empower‘ them.

“People buy from people who empower them” (I’ll be writing more about this secret in another post)
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One way to get local business prospects to admit pain and to soft-sell your services is to provide them with a free site review that provides undeniable proof, uncovers and draws attention to the pain of not having enough business and the effects and impact on their local business when they are not (easily) visible in search engine results

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Offline marketing strategies are a dime a dozen, but many of them are untried, untested and based on abstract concepts and theory.

Not what you discover in this free video coaching module.

If you’re feeling frustrated with marketing, selling and how-to attract new offline clients, then this coaching module is going to help you eliminate the challenges ou have. By the time you get to the end of the video, you’re going to have a system for establising value and for gently but also powerfully easing your offline prospect (or client) into a situation where exploring doing business with you is the only logical option.

10 Comments

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So let’s get some interaction going. Watch the video now. The post is open to only 10 comments, and as usual, I’ll be choosing the most insightful comment and the owner receives a surprise gift relevant to this topic.

Click here to view the embedded video.

I hope you’re doing a little more to build client confidence before asking for them to invest in your offline consulting services than this …
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Click here to view the embedded video.

Q: What are you doing to create credibility and believability?

Even though what we do is commonly referred to as offline ‘marketing’ it’s a simple fact that there are many people who are great at doing what they do but don’t really enjoy marketing and selling. Do you hate the very idea of marketing or selling? If you do, I don’t blame you because neither do the clients and customers that we serve and that’s why they need our help.

*In a minute, I’ll give you details on how you can get hold of some little-known secrets that can help build your client base that’s overflowing in record time*

What most offliners call ‘marketing’ is really nothing more than thinly veiled “used car salesmanship” but the good news is that using that type of approach doesn’t work to market your professional (niche) marketing and consulting services, so if what you do is only 5% different you will stand out from the crowd.

What’s Are The Options?

There’s a very powerful technique that every Offline Marketer should and could use and I’ll be including it in a video tutorial due to be released soon — but for now, I want you to let me know what your biggest challenge is when it comes to marketing and selling your offline consulting services to businesses.

Only 10 Comments Allowed

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As soon as this blog post gets 10 comments, I’m going to disable comments.

I’m going to answer every single response and the first 10 people to respond get a FREE copy of the upcoming video coaching product.

So if you feel like you’ve got a particular challenge when it comes to marketing and selling your offline consulting services leave your response below and I’ll respond

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Update: Thank you to everyone who responded. I’ve had feedback on how thought-provoking some of them are. Also people said it was good to know that they were not alone in their struggles to master Offline Marketing consulting.

I’ll be in contact with you for details of how to claim your gift

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Today’s Offline Consulting Tip:

“If you don’t niche you’re going to find it extremely hard to be successful
as an Offline Marketing Consultant – No matter how hard you try!“

It saddens me when I see the ‘latest and greatest promotion’ being unleashed on the unsuspecting crowd of hungry Offline Marketers. A crowd that is growing by the day, and I don’t mean ‘hungry’ in terms of hungry for information, I mean hungry as in ‘barely managing to make a dime’ from their knowledge.

The benefits of focusing on niches are too many to mention and you really don’t need me to explain them to you one more time. I will mention though that the key advantage is re-usability of your information products and recommendations.

You see, let’s say that you’re involved in the highly lucrative niche of health professionals, i.e. Chiropractors, Dentists e.t.c, it’s fairly easy to re-purpose your marketing assets (the things that make you money even when you’re not trying to) earn a profit, and then double it in by using the proven systems in a related profession.

I have done this many times, I’m still doing it, and until the results start to show that it no longer works as a business marketing system, I’m going to continue using it and teaching it.

Bottom line: Niche and niche FAST, or you’ll go broke, have no operational or visible results to show for your efforts, 30, 60, 90 or even 365 days from now … and that would be more tan unfortunate with everything at your disposal

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If You’re Not Making At Least $1,000 a Month From Your Offline Marketing Consulting Knowledge … Why Not?

You really need to ask yourself what you’re doing wrong.

If you’re not yet making this small amount what actually do YOUbelieve is holding you back.

• It certainly isn’t a lack of available Customers
• It isn’t a lack of available Clients
• It isn’t a lack of services or products to offer
• It isn’t a lack of time (everyone has 24 hours in a day)
• It isn’t a bad economy (because businesses are spending money)
• It isn’t too much competition

I believe it is down to not knowing which foot to put in front of the other … so as to speak.

A Simple Blueprint for Success

Here is a complete blueprint you need to start making at least $1,000 starting in 30 days from now. Don’t be fooled by the simplicity. I never managed to figure out how to make things sound sexier than they are, and in reality, the best solutions are simple to understand and simple to implement.

1. Niche

Figure out your ‘Target Market’ – Not ideal client, I mean the general pool of business owners you want to serve

2. Ideal Client

Figure out your Ideal Client within that niche. This is the person that you want to really help solve their most pressing problems using your skills, knowledge e.t.c

3. Get in Front of Them

Shooting off a blind sales letter just isn’t going to get you great results. You will get some results, but how many you’ll get out of 100 or 1000 is pure guess-work. Why leave your success to guess work in this day and age?

4. Qualify Them for Being A Good Fit to Work With You

You need to have a qualification process in place so that you can easily weed out the ‘incompatibles’ and focus on setting and getting appointments with those that won’t be ‘toxic‘ as clients.

You want to only be having discussions with people who

a. Have problems and are aware of it

b. Are actively seeking problems

c. Are open to exploring what you have to offer as solutions

If you need help in getting appointments check out How To Get Appointments With Qualified Local Business Leads

5. Charge Premium Prices

I mentioned recently that if you’re not charge premium prices for your services, you’re doing yourself a BIG disservice. You’re also creating an environment whereby clients will happily pay you the ‘honorarium’ (because it isn’t a fee when it’s so small) for what you do – How to charge premium prices is easy when you follow the guidelines I give you in this guide

The only way any or all of this is going to happen is if you take the first step and understand that having a niche that you focus on is not a ‘nice-to-have’ … It is crucial for your success as an Offline Marketing consultant.

So if you do only one thing as a result of reading this, let it be that you figure out your niche and start to focus your lead generation and marketing on understanding that niche.

Bayo

If you’re not charging premium prices for your services…why not?You’re doing yourself a disservice and you need to stop it before you go broke.

To learn how to charge premium prices now, get more information here

Gatekeepers…love ‘em or hate ‘em they’re a fact of business life and they’re not going anywhere anytime soon, so the best you can do is get good at working with them.

In this strategy video I show you what works for me in approaching prospects in the health care/medical field. Make sure you take notes and above everything else, take action and you’ll have business owners calling you to learn more about how you can help them generate profits.
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Try It – DO THIS! GET CLIENTS! Simple and Powerful

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The beauty of this approach is that you’re leveraging a life principle that is hard to avoid, “The Law of Reciprocity” – As you employ this strategy, you’ll be stacking the odds in your favor of getting a response to meet with you to learn more about how you can help.

Click here to view the embedded video.

Click play to watch the strategy tutorial now

BAYO

Feedback and comments welcome

Hello – As someone involved in Offline Marketing consulting you already know how important it is to get a steady stream of local business clients paying you for your Offline Marketing consulting services.

You probably also know just how difficult that can be too.

No matter what Offline Marketing consulting service or product you provide, there are 6 basic tips that you can use to help you successfully market your Offline Marketing consulting business.

In this Pathway to Profits audio training program for Offline Marketing consultants. I’m going to reveal 2 of them.

6 Offline Marketing Consulting Secrets You Need To Know…or Else!

Click here to view the embedded video.

Offline Marketing Mastery Coaching Program

Take Your Business to 6-Figures in the Next 90 Days
Testimonials and more information here