This is a “No B.S, “love it or leave it” post that I originally wrote for my loyal subscribers. By the tie you finish reading through, you’ll either have a smile on your face or a frown on your brow.

You’ll either leave this page and feel wiser and pumped or treat it as interesting trivia…The beauty is that YOU get to choose this year and for as longs as you decide.

Did You Know?

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Did you know that how you’ve used this first week in is a good indicator of how you’ll use the rest of the month and the rest of your month AND the rest of 2012?

In my life and business I am already doing the things that may not be exciting and getting my name ‘out there’ with offline consultants. You know the drill, but as a quick reminder to help you be successful this year just remember:

• you don’t need more ‘special offers’
• you don’t need to gain more information
• you don’t need more time

In case you’re wondering “What do I need then Bayo?”

5 Step Break-FREE Success System

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I don’t know your goals but you DO need…

1. A plan for yourself i.e. your own personal development and growth. What do you need to do less of so you can do more of what matters?
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2. A plan for your offline consulting business that allows you to achieve more by offloading things that hold you back so you can leverage what you already have or know
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3. Clarity so you know what NOT to focus on and what you should Focus, so you can easily eliminate those never-ending distractions
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4. Daily or weekly actions you commit to so you can identify slippage and gaps as soon as they happen on a daily basisA way to become ACCOUNTABLE for your growth and the growth of your business
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5. A way to measure your success or deviation from what you should be doing, EVERY day

I’m here to help you but this year. That’s part of my vision for this year and beyond…BUT, at the same time, I’m staying focused on working exclusively with success-seeking people that are committed to doing what they may not like to do, but realize has to be done to rise above this year.

Your 3 Immediate Next Steps

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Don’t take what you’re about to read for granted because this is similar information that I share with my paying offline consulting coaching students.

So your next steps are as follows:

1. Find out the gaps you’ve got by using the list above
   I tell my local business clients that one of the most important actions they can take is to figure out where they are right now BEFORE they talk to any marketer. You too need to do this so that you know where you are and can orient yourself.
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2. Decide if you’re really committed to closing those gaps (and btw, you’re running a business, so if you expect everything you need to be free, you should expect to attract clients of the same mindset)
   Knowing you’re lacking in some areas e.g. not positioning yourself as a problem-solver, feeling like you’re not qualified to help local business owners, not having a presence online and/or offline etc
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3. Take action
   You can’t continue to do what you’ve always done and expect to get better and different results

Closing a $25k law firm deal just before Christmas last year made me realize that less is more. It took just 6 weeks from first contact to the agreement being made – WITHOUT fancy mobile marketing, Jedi mind games, begging for business or feeling afraid of talking to such a big prospect.

You can do it too.

To your success.

BAYO

P.S. So where are you headed this year? How has this post helped you? Leave your comments …

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Dear fellow Offline Guru,

Normally I open most of my conversations with a question: “Are you doing everything you feel you know how to do but you’re not getting the results you want?” – The reason why I use this opening is simple. It works to help people decide if the next bit of information is for them or not.

This is critical if you’re going to be successful with using the information and recommendation in this audio cast.

In a Hurry?

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If you’re in a hurry here’s what you’ll discover in this audio cast.

From talking with business owners and conducting regular monthly surveys, it’s a fact that local business owners dislike vendors and other suppliers that take up their time letting them know about their own opinions about Facebook, QR codes, Google+ etc

Why?

Because they just don’t have any time or interest in spending their valuable time hearing you talk about when you formed your offline marketing business, how many ‘employees’ you have or why you’re the ‘real deal.’  The quickest way to lose a sale you don’t even have yet is to do exactly that!

Local business owners aren’t interested in you or your spectacular, problem-solving offline small business…and I’m not kidding.

If you look closely at my face you’ll see I’m not smiling!

Just like you and me, these folks are selfishly interested in solving the problems they have in growing their local business and making money – but here’s the catch and the truth that you can use to your advantage.

The only way that they can solve their problems is by discovering new and relevant information. To learn new information it needs to be taught to them.

That’s where you come in and what you’ll discover in the audio cast.

The 4-Step Transformation Process

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Listen to the audio to connect the dots…

1. The importance of uncovering the 3 biggest industry or niche problems of your target market.
2. Uncovering your specific offline prospect’s biggest pain point through questioning (I use and teach 2 systems for keeping this ‘on point,’ increasing the likelihood that their needs practically beg for your your offline solution. One of the O.P.E.N 20-part question system, the other I’ll keep under lock and key for now).
3. Offering the solution which, if you’ve done your homework should be relatively easy to do.
4. The importance of allowing time for what you’ve shared with them to sink in

Look, listen to the audio and you’ll ‘get it’ much easier than anything I could write about it.

Enjoy and be sure to leave your comments below.

Audio Training

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Download audio file (Teach-and-Attract-Offline-Clients-BAYO.mp3)

BAYO

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Would you like to remove the guess work from planning how to attract the right type of local offline client YOU prefer working with? If your answer is “Yes,” then you’re in luck!

The best type of Offline Marketing consulting business that you could ever own is one that ‘attracts’ clients naturally. Having that kind of business is like Offline Marketing itself…simple, but definitely not easy.

When I got started in local business consulting (after kicking around and not really getting anywhere for all my honest efforts) I decided that I had to re-evaluate what I was doing or get out of the whole offline thing.

Life is too valuable to waste it on ‘dabbling’ when you’ve got responsibilities, you could be dealt an unfair hand by the economy at any time or if you want to improve the quality of your life before it’s too late.

Here are some of the outcomes you’ll get from implementing the contents in this program:

• You’ll easily uncover and find your very own profitable offline consulting ‘niche’
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• By following simple steps, you define your winning USP for your offline business, so that your most ideal local business prospects are naturally drawn to you
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• Answer a list of specific questions (that you need to ask yourself), so that you eliminate any guess work from planning and setting the foundation the successful foundation of your entire offline consulting business
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• The 2 things you need to know before as you plan or re-plan your offline business so that local businesses are more likely to invest in themselves with you rather than the competition

The exclusive workbook for the workshop provides you with 8 steps/questions.

When you complete the exercise, you have your own marketing planning blueprint that you can put into action immediately to increase your visibility and generate genuine interest for your offline business. It doesn’t matter what you may have tried in the past that hasn’t worked.

Workshop contains:

• Workshop Audio
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• Workshop Workbook

Download ‘How To Stop Struggling To Attract Local Business Clients: Workshop 1 – Planning here

To your success!

Bayo

Glad you made it here

All the details you need are contained in the video, including my no-strings-attached offer for you.

Feedback and comments welcome and they let me know if we’re on track, so feel free to leave yours too.

BAYO

Logically, it makes sense for you to feel that no one will take you seriously or be willing to hire you if you’ve never had anyone pay you for what you’re saying you can offer.

But that’s logically thinking…

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The reality of the situation is that local business owners are more concerned about what you can do for them and their business specifically.

In a conversation with a local business contact the other day this same topic came up. Her view was that if you’ve never provided the results you want to provide before, how can you (as a business consultant) legitimately say you can deliver for a local business?

My response back to this contact was as follows:

1. Even if someone has worked for local businesses in the past, do you really expect them to go and get references from any past client that wasn’t happy with their services?
2. The fact that a local business consultant did deliver for one business is by no way a guarantee that they can do the same for your business
3. What’s more important to you? The fact that they claim they’ve done it before (whatever ‘it’ is in terms of a service or product) or that they can work with you to get the results YOU want in your business?

It was a pretty interesting discussion and at the end of tit, she did agree that the past i.e. having clients who paid you in the past or even having glowing testimonials, didn’t guarantee that that consultant would be a true winner.

By the time we finished the discussion she was a lot wiser to the fact that, at the end of the day, her priority was in feeling confident that you can deliver for her business.Not her ‘type’ of business, but her specific business situation.

That should be a comforting thought for you and should also help you understand where you should be placing your focus when it comes to planning your marketing and having selling discussions.

You should always focus on what you can deliver for that particular local business owner. What can you deliver for them based on their needs.

The fact that you read about the exploits of gurus and other people you feel are more competent than you (and who may indeed be more experienced and more competent than you), that doesn’t mean that you cannot connect on a deep level with local business owners and get them to hire you even though yopu don’t have past or any paying clients.

Next step

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Consider what it is that you can provide for a specific local business specifically. Don’t theorize and generalize.

Be specific.

For this to happen, it assumes you’ve got a particular local business you want to work with AND you understand their problems that they want to solve. You can start out with a type of local business in order to understand the broad business problems that the type of business faces, but you can’t generalize when you speak to Mr or Mrs business owner.

Through your contacts and discussions with them, you have to hone in and know what they are motivated to solve and eliminate. Being new isn’t a disease or a handicap – And remember. Even that local business owner had to start somewhere!

BAYO

Welcome to Part II in this series, Offline Marketing: The Naked Truth

In case you’ve not yet experienced the other two parts of this series please do your best to go through and let the messages (or parts relevant to you) sink in and lead you to re-evaluate what you do, why you do it and how you do it. We can all blame ‘gurus’ for any lack of success, but at the end of the day, it’s up to you and I to course correct.

To get Offline Marketing: The Naked Truth Part I – Click Here

To get Offline Marketing: The Naked Truth Part II – Click Here

I got tired of the embarrassing trend in what we call ‘Offline Marketing’ and through this series, I hope to send a big wake up call to you and anyone else that may have fallen asleep at the wheel!

Help spread the word

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I need your help. I can’t call out the impostors and make a difference alone.

The only two things I ask of you, apart from taking action on what you discover in this series, is that you spread the word and do your part to curb the insanity that’s now become Offline Marketing aka:

‘Who can sell the cheapest and lowest-priced crap, to the desperate and unsuspecting Offliners, make the most amount of money by doing so off of their fellow forum members, and also openly ‘brag about it’ by boasting about how many copies they sold in 24 hours!’

That kind of stuff is pathetic, but it’s what you see everyday, in your inbox, in forums and anywhere where unsuspecting Offline Marketers congregate. Enough is indeed enough.

So, feel free to post links to the series in forums, share this on social media sites, give the content away. Heck, you want to say it’s your idea? Feel free, you’ll be doing someone a service IF you keep the messages undiluted and you believe in what you’re saying.

Leave your honest feedback and help others.

If you have anything to say that is from your heart please leave comments. My training in this series has been fuelled by your feedback and comments. There’s no such things a s ‘negative feedback’ in my books. It becomes negative when a personal weight is applied to it.

In series II someone stated that I had excluded people with hearing disabilities i.e. because there was n PDF or script (just 1 slide). While it was totally unintentional, I acknowledge that the delivery method did not cater for that demographic. Just like some of the things we do in our offline marketing will inadvertently leave certain local business owners out.

The only way you’ll know is off of feedback, BUT, you’ve got to be out there in order to know what the market wants.

So, dive in!

Bayo

Download the FREE P3 Audio Version – Click Here

Many other took the time to leave comments in previous series of this free offline guru training. You can do the same too. If you found this series to be useful, please vote with your feedback.

Also, let me know if there’s something specific you want to know more about and I’ll consider publishing it!

Have a great day.

Bayo

Hi guys.

Thank you so much for all your feedback, comments, emails and support for Part I of Offline Guru Marketing: The Naked Truth No One is Talking About.

You truly rock!

This is a real ‘win-win’ situation here and your feedback on how this series has impacted your life and your thinking is really heart-warming.

The truth is, somebody needs to have the b***s to stand up against the so-called gurus, the unscrupulous product ‘peddlers,’ the tricks, trash, hype, lies and outdated information that’s everywhere you turn. The norm is to wait for someone else to step up to the plate and call it like it is and you know that in doing so, you’ll probably tread on some toes.

Who cares? I certainly don’t.

This time I had to do what I believe is the the right thing for you and for me both. Was it a scary proposition/ You bet it was, but it needs to be done.

I wish you nothing but success and I’m here to help as much as I can.

Please share this series with everyone and anyone that you know it will help. It’ll only take a minute or two of your time and you’ll be helping someone live their dream.
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Downloadable Audio MP3 Here

Please take a moment to share the love by using any of the buttons below!

Got Questions?

If you have a question or an issue you want help with feel free to leave your question below and I will do my utmost to get you an answer if I can be of help. You guys should also let me know what you want to know more about too.

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You can download the Offline Marketing: The Naked Truth audio MP3 here

BAYO

Continuing in this series on how to not let the issue of ‘no credibility’ get in the way of attracting all the local business clients you want, I want to share with you 4 things that you must consider when you’re selecting which local business owners to work with.

Why?

First of all because your time is way too precious to be chasing after dead-end local offline leads and what I refer to as “going-nowhere” business owner prospects.

Secondly, the wrong types of local business owners are the ones you’re more likely to have issues of credibility with. They’re the ones who ask you the awkward questions.

You can only afford to spend your limited time with ‘qualified’ offline prospects.

So who is a ‘qualified’ offline prospect?

It’s a business owner who meets all of the following 4 criteria:

1. They have a need for your Offline Marketing services
2. They have a clear desire to improve the way their local business currently operates
3. They’ve got the authority to make buying decisions
4. They’ve got money to pay you for your Offline Marketing consulting services

No matter what you’ve read elsewhere, if you settle for anything less than these 4 at the very start, you’re wasting your time.

With your marketing and lead generation you will have people calling you in response to your outreach.

Once a local business owner prospect gets in contact with you because they want to know more about what you do and how it can benefit them and their local business, you’ve got to carry out some initial business analysis.

To save you time and effort, I recommend that you do it by phone. It not only saves you time and effort but it also fits in with the overall strategy of only investing time with local business owners who are pre-qualified for you and your Offline Marketing business.

Do this BEFORE you agree to meet with them in person (if you’re going to do this) or carry the discussion further.

This is NOT the same as cold-calling because they’ve shown an interest in your solutions.

People who meet the 4 criteria above are proven to be less concerned about any perceived question about your credibility.

Those are the 4 things I promised to share with you. Now go do your thing!