There’s no escaping it. To be successful you need credibility, but what happens if you’re just starting out or entering a new target market. You’ve got to face this “necessary evil” of being ‘new’ at some point. When counseling people who are new to Offline Marketing consulting, one thing that comes across very clear is [...]
If you can that success is not ‘over night’ but ‘over time’ then you WILL be successful with your Offline Marketing consulting. Remember, even you can’t show local small business owners how to go from their current problems to an overnight success. If you could, you’d be able to give up working an a couple [...]
Comment: There is nothing to buy. Rather than take on more ‘stuff’ you’re going to discover what you need to do in order to do less and earn more (we’re talking about creating a $100,000 a year foundation for your business in the next 30-90 days, if you’re focused. In the video, you’ll see me [...]
THE MOBILE MOVEMENT: UNDERSTANDING SMARTPHONE CONSUMERS It is predicted that by 2015, the mobile web will rule. The question I have for you though as an Offline Marketing consultant that works with local businesses is this: Do you realize just how powerful mobile ads and devices are towards driving business locally? Even if you are, [...]
Earlier this week, I pointed out that many of the actions to success tend to be counter-intuitive. The current tip is another one of such common myths of offline marketing which appears to be great when you come across it, but you soon find out it doesn’t work in practice … unless you’re a ‘guru’ [...]
Are you? I’ve got a trick question for you…. What do you think is superior? A salmon sandwich or a filet Mignon? Most people answer “filet Mignon.” However, filet Mignon isn’t better than a salmon sandwich. Neither is a salmon sandwich better than filet Mignon. Here’s the mistake most people make…. If you picked “filet [...]
No matter which way you look at it, “Offline Marketing” i.e. business development and marketing consulting, is a highly profitable business to be in … provided you do the right things at the start. [Audio clip: view full post to listen] There’s nothing abstract, fluffy or theoretical about this. You can take the following recommendations [...]
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This is a little mistake that is costing you at least $4,970 a year! …and I’m not joking either. You’re probably giving away “Free no-obligation marketing strategy sessions” in the hope of converting your offline prospect into a paying client. If you conduct one of these a month on the conservative side, you’re not only [...]
. 48 Hour Pre-Release Special Fear of Selling Holding You Back? . If you struggle with the fear of selling your Offline Marketing consulting services to local business for any reason, then this is dedicated to you . What Is It? . This is the best and most practical way that I can recommend to [...]
