Get ‘More Leads More Appointments‘ because when done correctly, translate into more money. It’s that simple.

More Leads. More Appointments

In this free special report I outline what sccessful Niche Offline marketing Consultants do in order to get more leads and more appointments with qualified offline businesses.

Inside I also discuss:

• Getting more leads and more appointments
• Cold calling
• Why you might be struggling to get enough business right now and what to do about it
• 4 Proven methods for generating qualified leads that you can start to use in your Offline Marketing consulting business right now
• The Gatekeeper
• What you can do now to increase your visibility

Click here for a free download – No hoops or opt-ins

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Being able to correctly identify the pain that drives a selling opportunity is one of the most critical elements of being able to easily and successfully sell your offline marketing and consulting services. Fortunately for you, if the business pain is acute, uncovering it isn’t that difficult at all.

If you go to a doctor because of severe pain, you readily admit your pain and tell the doctor as much as you can about the situation.

Bottom line … when in pain, you want relief.

The Challenge for Offline Marketing Consultants

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The challenge for Offline Marketing consultants occur when offline prospects are NOT in acute pan. Business owners who are in ‘latent’ pain may not realize the severity of the situation, or may have rationalized there is nothing they can do about it. In situations such as this, getting your offline prospect to admit pain is difficult.

Getting your offline business prospect to admit pain is key if you want to eliminate the ‘usual’ barriers to selling your offline marketing and consulting services.

How To Use This Insight – Considerations To Get You Thinking

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What undeniable evidence of their pain can I produce?

• How can I present my information in a way that’s simple and easy to understand?
• What’s the biggest impact of this pain existing right now?
• What are future impacts if the pain is not removed?
• Is the pain acute enough for my offline prospect to want to take action?
• What other solutions are offered by others that help eliminate the pain?
• Is my solution any different?

On that last point, if your solutions or your solutions are not different to that of your competition, why should anyone bother to do business with you?

Certainly not based on price!

To help your prospects admit pain there are a number of things you can and should do and one of them is identify and present undeniable proof to back up what you say or present.

When you present your case and allow your offline prospect to buy solutions they want from you, then you ‘empower‘ them.

“People buy from people who empower them” (I’ll be writing more about this secret in another post)
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One way to get local business prospects to admit pain and to soft-sell your services is to provide them with a free site review that provides undeniable proof, uncovers and draws attention to the pain of not having enough business and the effects and impact on their local business when they are not (easily) visible in search engine results

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Offline marketing strategies are a dime a dozen, but many of them are untried, untested and based on abstract concepts and theory.

Not what you discover in this free video coaching module.

If you’re feeling frustrated with marketing, selling and how-to attract new offline clients, then this coaching module is going to help you eliminate the challenges ou have. By the time you get to the end of the video, you’re going to have a system for establising value and for gently but also powerfully easing your offline prospect (or client) into a situation where exploring doing business with you is the only logical option.

10 Comments

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So let’s get some interaction going. Watch the video now. The post is open to only 10 comments, and as usual, I’ll be choosing the most insightful comment and the owner receives a surprise gift relevant to this topic.

Click here to view the embedded video.

Yes, you read the statement correctly.

“Networking, you know, Chamber of Commerce, Lead Exchange Groups etc
it’s a waste of time and effort”

If you’ve been networking for any amount of time now in order to attract local business prospects, you know that it can be hard work. A lot of people avoid networking not because they agree with me that it doesn’t work, but because they either haven’t got the expected results or the only true results they’ve got were:

• Feeling frustrated
• Feeling disappointed
• A low bank balance because f the costs involved
• An ever growing stack of useless business cards

If you’ve been networking with great success you”re among the 1% that ‘get it’ and let me congratulate you. If you’ve got the time I’d probably like to interview you so we can help the majority that are struggling.

For the other 99% …

I know what it’s like because boy did I burn valuable resources trying to network in the early days. Havig a background in professional services actually hindered me to some extent now that I look back.

I’ve got a live coaching program coming up soon on why networking isn’t working and how to correctly go about acquiring new local offline clients through ‘Niche Networking’ — You actually achieve more by doing and ssaying very specific things.

I am able to get between 4-6 new clients and as many as 24 qualified local business prospects from every networking event I choose to attend and it’s not because I’m particularly smooth-talking or good looking … well the second bit may be true

So let me ask you this…
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Tell Me Your Biggest Challenge With Networking To Attract New Local Business Clients

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Let me know what you struggle with and I’ll send you a special report that will help you start to unravel the mystery
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The first 10 contributors also get the audio version of the special report that reveals 4 reasons why networking isn’t working and how to make it work so you attract more local business without chasing, begging or feeling frustrated or intimidated.

So go ahead and leave your comments below and while you’re here, if you’re not already on our private member subscriber list, you should sign-up now to receive some really cool member only gifts, audios and specials

I hope you’re doing a little more to build client confidence before asking for them to invest in your offline consulting services than this …
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Click here to view the embedded video.

Q: What are you doing to create credibility and believability?

Even though what we do is commonly referred to as offline ‘marketing’ it’s a simple fact that there are many people who are great at doing what they do but don’t really enjoy marketing and selling. Do you hate the very idea of marketing or selling? If you do, I don’t blame you because neither do the clients and customers that we serve and that’s why they need our help.

*In a minute, I’ll give you details on how you can get hold of some little-known secrets that can help build your client base that’s overflowing in record time*

What most offliners call ‘marketing’ is really nothing more than thinly veiled “used car salesmanship” but the good news is that using that type of approach doesn’t work to market your professional (niche) marketing and consulting services, so if what you do is only 5% different you will stand out from the crowd.

What’s Are The Options?

There’s a very powerful technique that every Offline Marketer should and could use and I’ll be including it in a video tutorial due to be released soon — but for now, I want you to let me know what your biggest challenge is when it comes to marketing and selling your offline consulting services to businesses.

Only 10 Comments Allowed

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As soon as this blog post gets 10 comments, I’m going to disable comments.

I’m going to answer every single response and the first 10 people to respond get a FREE copy of the upcoming video coaching product.

So if you feel like you’ve got a particular challenge when it comes to marketing and selling your offline consulting services leave your response below and I’ll respond

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Update: Thank you to everyone who responded. I’ve had feedback on how thought-provoking some of them are. Also people said it was good to know that they were not alone in their struggles to master Offline Marketing consulting.

I’ll be in contact with you for details of how to claim your gift

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Special offer closes at 12 o’clock, that’s mid-day CST on Monday June 28 – If you unavoidably missed the special offer and want to purchase one of  the services or deals, send an email to Support @InstantOfflineGuru.com stating the detail of what you were interested in

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“How do I attract clients/customers?” is a question that will always be around, for our customers and clients and also for us as marketing consultants, because no matter what’s going on, we need to have customers and clients who want to use our services and products.

Attract Clients With Power Positioning Systems

Creating instant rapport is a must and that can be a challenge. Beyond that, there’s the issue of building believability and credibility and all this is before you even have any discussions about helping the business prospect.

So how do you do it?

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Watch the ‘Power Positioning System’ video below

You can use a variety of methods (as I explain in this video) but one constant is that you want to pave the way for a number of things to happen:

• You want those you can help to start to identify themselves
• You want those you can’t help to move on so you don’t waste time talking to the wrong kind of prospect
• You want to start establishing the value you can offer immediately
• You want your ideal clients and customers to start pre-qualifying themselves as a good fit for what you have to offer
• You want every contact point to ‘leak’ the right message about you and your marketing and consulting business
• You want to get people ready for the next step of possibly setting up an appointment with you to discuss their marketing problems with you

These are just a few of the things that you must have happen ahead of spending time with potential clients

In this video on attracting clients you discover one of the methods that I use when engaging business owners who are not yet clients but who have shown an interest in learning more about how to solve their marketing problems
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Click here to view the embedded video.

Customer Lifetime Value Client Attraction Product Included In The
LMSO (List Member Special Offer)
LMSO Closes Today at Midnight CST – Click here for more updated details

offering visibility selling

Offline Marketing Mastery …

Get More Local Business Clients Easier and Faster

There are some folks who solve their problems by throwing money at it.

I’ve spoken with quite a number of people who on a regular basis, waste more and more on postcards and mailings without any change in the final result. And they’re frustrated because they feel that advertising is pointless. There are ways that you can tie your communications together into a system that consistently ensures your messages are getting out without spending a ton of money.

 Look At Voice Mail As An Example

Do you maximize the ability of that tool to drive traffic to your website?

Don’t have a website?

If you don’t have a website you can put an offer into your voicemail. Say something like:

“Did you realize that around 80% of all sales are made after the 7th contact – Ask me how to automatically stay in touch with all your prospects to boost your sales” Or any other interest-generating factoid about your line of business.

You’ll be surprised at the response you get  - and even that it generates business from among your personal friends because it helps them to think about what you do professionally in a non-threatening manner.

Hi – If you’re not yet offering what I call ‘BIG TICKET’ services to your local small business community, I want to know why?

It saddens me to see so many capable people, people like you, with more than enough know-how and specialized skills wasting away in an economy that’s more buoyant for those who are willing to step up and be seen. What’s holding you back?

Poor Thinking

Poor thinking or ‘mental laziness’ are 2 of the biggest culprits that ruin success of more people on the face of the earth and keep them locked into mediocrity. It wasn’t meant to be that way and it shouldn’t. Reading about other peoples success and hoping that one day you too will get there isn’t enough and is not going to move you one step ahead.

‘Playing Safe’ Doesn’t Work Either

I’m wearing my coaching hat now so be warned, I’m extremely frank when I’m in this mode because I see so much potential being wasted because people fail to realize their true value. How much is your time really worth? If you started thinking in terms of dollars you’ve got to have a mindset shift because your time is more valuable than anyone can ever pay you. Your time is worth the memories and feelings that you create when you’re spending quality time with the ones that matter to you in life…when you are doing the things that matter to you in life – Sure ‘dollars’ matter, but you and I both know that ‘dollars’ isn’t the correct answer. You want to be able to do the things that dollars will allow you to do.

Get Up And Get Going Before It’s Too Late

We only  have so much time and even if you’re blessed with good health, do you really want to spend all that time working in pursuit of ‘dollars?’ Start selling BIG TICKET services to your target audience such as coaching programs. This is going to allow you to spend less time doing but earn more. It makes perfect sense doesn’t it?

Shift from small thinking and being over the moon at having a $1,000 sale a month. Aim higher because no one is going to help you aim higher.

Go get a coach, pay for a mentor. I’m not talking about me because I’m not taking clients right now, but do yourself a favor and get help. Your dreams are waiting for you

If you’ve been a follower of mine for any amount of time you’ll be aware that I create and offer numerous special reports that you can use to generate leads or offer new offline services and products. There’s a reason behind it but that’s not what this post is about. Keep reading to learn more…

There is a ‘Wrong’ Way and a ‘Right’ Way

When you create special reports for the offline market you can take one of these 2 approaches:

1. Write it as if you are speaking to fellow Offline Marketers who ‘get it’
2. Write like you’re considering the ‘lowest common denominator’ in your target market

Write it as if you are speaking to fellow Offline Marketers who ‘get it’

Creating special reports that you can use for lead generation and business building purposes is quite simple when you understand who you are writing for. You’re NOT writing for your fellow IM buddies and if you write like you’re talking to someone who ‘gets it’ your special report will hit the mark so far that you might have been writing with a blindfold on!

Write like you’re considering the ‘lowest common denominator’ in your target market

When you write like you’re considering the least knowledgeable person you could possibly speak with in your target market you’ll never go wrong. This is the reason why I write the special reports that I offer to my local business people as if to say I’m explaining things to them in the understanding that they don’t ‘get it’ … yet at least.

Sure, some of them do already have a level of understanding of what we do, but just like the number of people who are successful Offline Marketers, they too are in the minority.

“Your Report Contains Fluff!“

I’ll be honest with you and say that I do occasionally I get an email from someone how purchased one of my lead generation reports to say that they felt it was “fluff” and that the message could have been delivered in fewer words. You know what, they’re probably right but here’s what they’re missing.

When the reader is going through your lead generation report, YOU are NOT there with them to answer any questions. The information product that they have with them has to do a huge job or you’re history.

• It has to reach out to them in a way that connects
• It has to flow just as if you’re right there talking to them
• It has to generate enough interest for them to want to meet with you
• It has to be an extension of how you communicate so that when they decide to meet with you they already have a ‘feel’ for you and your personality
• It has to sell without selling
• It has to start building your credibility
• It has to separate you from the crowd and your competition
• It has to help you start establishing your credibility 

From my years of experience in creating high converting lead generation products in the professional services world I know what works. The winning formula is what I use and teach in my offline world. So when I see someone comment that a report is ‘fluff’ it makes me sad that they just don’t ‘get it’

“The best looking merchandise won’t sell without the intelligent persuasion
of somebody’s words.”
Elmer Wheeler

Your lead generation product has a tough job to do. It’s even tougher than you standing in front of a prospect or existing customer/client and trying to persuade them to do business with you. It’s tougher because you are not there to answer questions or handle objections that come into their mind. That’s why you your special report MUST hit the spot and be easily digestible by the lowest common denominator in your target niche.

How To Create Your Own Niche Offline Marketing
Special Report That Converts Like Crazy

If you want to learn the exact formula that I use to create my own high converting (i.e. they lead to effective follow-ups) lead generation special reports and other information products in my Offline Marketing practice I suggest you take a look a this consulting tool