It’s always good to have a pipeline of local business prospects and clients that are waiting to speak to you about offline business. But the reality of the matter for you might be that you’re constantly having to chase after business. If you only have 1 local business prospect to speak to this week it makes that 1 call or meeting so much harder. The good news is that it doesn’t have to be that way.

How to Stop Desperately Chasing After Offline Projects

I teach a teleclass titled “How To Stop Chasing After Local Business” In that program, I explain that if there ever was a ‘secret’ for never having to chase after business it was this:

‘Become VISIBLE and FAMILIAR in the group(s) that you want to market to BEFORE you start marketing to them, because when you do this, you’re no longer an outsider trying to get in’

Think about it. If you ‘belong’ to a group either as a paid up or even fre.e pr associate member, depending on whether you’ve attended a few events, depending on your level of participation, there are numerous ways that you could introduce yourself ‘from an insider’s perspective. Do this and it makes the marketing of your Offline Marketing consulting services at least 50% or more easier.

I use this approach myself very successfully, so much so that I’ve never really had a need to join any of the 2 local Chambers of Commerce close to where we live in Illinois. To be clear, I’m not saying the local CoCs aren’t valuable resources because they are, however, I’ve found ways to become highly visible that mean I personally haven’t had a need to join…yet at least.

Once you have a ‘foot in the door’ so as to speak, your next step is to identify a niche and then people who are your ideal clients in that niche and interview them. This is one of the easiest ways to (a) start to quickly position yourself as an Expert and (b) enter a new offline niche

I reveal how I use interviews to enter a new market/niche in “How to Enter a New Offline Niche’ and you can find the link at the bottom of this post. It’s simple and it works. Don’t make the mistake of overcomplicating things or you’ll get stuck.

Bayo

Click here to discover How To Enter a New Offline Niche