Thank you for your comments and actually taking the time to write them here.

As long as I have readers I’ll keep writing.

You may also want to visit my non-local business marketing specific site at http://DoThisGetClients.com for even more good stuff

Have a great one!

BAYO

I do my best to dispel the myths and B.S that is increasingly creeping into the local business marketing arena.

They are all great products and it depends on what your goal is or what your goals are. For instance:

Are you seeking to gain initial visibility?
Are you seeking to increase your current visibility?
Are you seeking to generate initial interest?
Are you seeking to generate more interest for what you offer?
Are you seeking to establish yourself as an authority in a particular niche e.g. information product creation for Chiropractors?

It depends on your goal. Maybe not what you want to hear but this is exactly what I tell my paying coaching students and mentoring clients. Start with the end in mind as Steven Covey said.

Apart from what you may see available, I have stopped offering the products as stand alone items and I am withdrawing them into the Chiropractor coaching program because they make a lot more sense and are used more effectively when people understand the target market before they get involved e.g.:

1. What puts them off?
2. What do they actually buy?
3. Why do they buy what they buy?
4. What are their key motivators for spending big bucks with you?
5. What can you say that will kill your sales instantly?

…and so on.

You see that there’s a lot involved in this or any sale, but with health professionals as a target market and Chiropractors specifically there’s a lot to understand or you’ll be wasting your money even if you bought all my products.

Hope this helps and I’ve just saved you some money (I know, it sounds counter-intuitive but I feel better for it!)

BAYO

As someone who is just setting up my offline business, I really want to thank you for all of your info.

I have a website up as well as some marketing materials, questionnaire, contracts, etc. that I’ve accumulated through another Offline Gold type program and created myself.

I’ve just started doing some networking – I have a COC meeting coming up, and I joined a few of the local Meetups.

I know that all of these can be good opportunities if I’m prepared and I approach it the right way.

I’ve looked through all of your materials and I am really interested in your Chiro stuff. If you had to pick ONE of your products to start with – which would you recommend?

Thanks,

Matt

I love your site and all your comments on the WF are always so full of info – thank you for sharing your knowledge!

Thanks for your feedback. Its good to know that you find the information useful. Remember to tell your friends and those you believe it will help about it so they too can leverage their skills and knowledge too.

I have a number of methods that I use to close the sale and have developed them over time because of my ‘aversion’ to selling.

Mindest

Some may say its a play on words however it makes a world of difference.

You don’t ‘close the sale’ but allow the prospect or existing client the opportunity to buy (from you). They are two different things.

Closing

In the “I want to close” approach, you are seeking to make the other person do what you want them to do, i.e. accpet the solutions you are selling.

Buying

When the prospect or client buy based on connecting the dots themselves, things take on a new meaning.

How do you allow them to buy?

You have to have taken them through the stages of the process from you being a total stranger, to becoming someone they have a degree of belief in and trust your recommendations.

Remember, wanting to ‘close’ is similar to asking someone to marry you. It’s supposed to be a relationship that is built on more than a chance meeting in a bar and a few random dates. Just as in a personal relationship where some key activities need to have taken place, the same applies to business…but I see too many Offline Marketing consultants wanting to skip steps and go for the “Marry me!”

eHarmony

Even with the introduction of speed dating and sites like eHarmony, there are still steps that need to be taken. As I understand it, the matchmaking sights help both parties get closer to the ideal solution quicker, but the key steps are still taken.

So to be able to get better results, look at how you got to the stage where you want to ‘close’ and see if there are any key steps that you are missing in the lead up to the ‘closing’ stage.

The info you provide on this blog is amazing for Offline Consultants!

My biggest struggle is closing the sale!

What do you think of Offline Presentations free or paid?

Roger Auge
President
AIM 2000 Inc. Canada