Offline Marketing 2 Phase Direct-Response Marketing…Use It!

 

Here’s something you need to include in your Offline Marketing consulting. It’s 2-step, direct response marketing / advertising. If you’re familiar with it great. If you’re using it to get great results in your Offline Marketing consulting practice…that’s even better. One of my favorite sayings is that ‘knowing’ does nothing. ‘Doing and getting proven results’ is what counts at the end of the day.

 

What Is It?

As the name implies, 2-step Offline Marketing and advertising is basically a tehcnique of marketing and advertising that motivates the person on the receiving end to take an action or a step that essentially signals that you have permission to sell to them.

It’s a very powerful process that you should setup by running marketing and advertising that offers low-cost or free services or information only. The sole intent of your ads is to generate a qualified response or action…an industry insider scoop or other high perceived value information. You  start the process of building relationships and building trust with your offline suspects and prospects.

Once your suspect responds to your marketing piece, you know you’ve got a very highly qualified and ‘hot’ lead and one who, through your special report that’s filled with lots of reasons to hire you as an Offline Marketer, already knows a great deal more about what makes you different from the competition.

I’ll write more on this in part 2

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This entry was posted on Tuesday, December 29th, 2009 at 8:26 am and is filed under Education. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.

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