Here’s a tip and a question for you.

Do you want your offline prospects to trust you right from the very beginning? I bet you do right?

Most of us involved in the Offline Marketing niche use squeeze pages to capture details of our prospects and it does work to some degree…but it has its downside that could cost you the precious relationship you need to build and work against you.

How? Keep reading to discover more.

Probably the easiest way for you to capture leads is to use a squeeze page. It doesn’t need to be anything fanciful but it should send a message that says, “Give me your details, I’ll give you what you want OR click he heck off!” OK, maybe you don’t say it so blatantly but that’s the bottom line message.

The reason you do this is because of what you can do AFTER you have the offline business person’s details, i.e. follow-up and start to build relationships. But what happens when they enter some spurious and meaningless information? e.g. for first name they enter ‘k’ or some other random text character? How do you effectively follow up?

Follow-Up Fortunes

There’s a fortune in what I call ‘Follow-Up-Fortunes‘. Following up the right way can lead to big pay days for you, but not if your prospect entered some meaningless character and you’re using variable data to communicate with them.

Imagine sending a follow up email that says “Hi k…” – Looks very, very unprofessional doesn’t it?

Wealth partnerships are based on trust and if someone doesn’t trust you enough to give you just their first name alone in exchange to high-value business building information then something is wrong. That sort of person is highly unlikely to trust you enough to spend money with you using their check or credit card.

Solution?

Before I use targeted emails, direct mail and other lead generation methods I already know the details of the prospects (in many but not all cases). So I sometimes drop a ‘polite’ email to say that our recodes ‘lost some of your data somehow‘ and I offer the opportunity for the prospect to let me update their information so they can continue to receive information from us. After a few attempts if it doesn’t work I purge them.

You should do the same too because it’s not a relationship based on trust. The big question …

Do you give incomplete information too? As someone serious about your business you’ve got to talk the talk and walk the walk. Your mindset will flow across to your prospect and make your sales and marketing easier or harder than it should be.

Think about it!

P.S. In the 12 week Chiro Cash niche training and coaching you’ll discover what’s probably one of the HOTTEST lead generation methods you can use to attract clients. It works best in tightly focused niche offline marketing and the results are truly amazing!