One of the best ways to attract high quality leads fast is to use some sort of ‘information widget’ like a special report. There are many other types of information widgets you could use but this is simply about the humble and powerful special report.

Easy to Create

Special reports are (or should be)  easy to create. Sure, it helps if you have an aptitude for information marketing like I do, but even if you don’t and you want to create your quick lead generation information widget, here are a few things you should consider.

Structure ideas

1. What’s the first thing that would stop you dead in your tracks and read special report?
2. What else would make you keep reading?
3. What would make you feel identify with the problem?
4. What would you like to know next?
5. What would convince you that the solution works?
6. Why would you believe the information?
7. What’s the last thing you would want to know?

I’ve just revealed to you a overview of ab extremely powerful, 6-figure special report and lead generating secret formula right there. This is the exact same formula that I use to create my special reports and to generate leads.

“But I Can Write Like You!”

Some of my coaching students say that the problem they face is they just can’t write persuasively or persuasively enough.

My response…”How do you know that for a fact?”

Sometimes we think we can’t do things and so hold ourselves back from even trying. So my question to you is “Have you tried it yet?“ and “Have you measured your results?“  – It may be that you’re better off purchasing ‘done-for-you’ special reports as these will shortcut the whole process and at least you’re working with material created by an expert. It could be someone else’s material or mine, that doesn’t matter. What matters is that you’re feeding your prospects valuable information. What matters is that you’re educating them every step of the way, just like I’m doing to you right now.

Next Step

I teach creating Client Attracting Lead Generation Report Creation i.e. this formula, as a module on my coaching program. If you were on my coaching program you should have already downloaded your free copy as part of your training.

Interested in discovering the structure you MUST follow to create a winning Offline Marketing lead generation special report on the fly? The guide titled “7 Step Formula for How To Create Your Hot Offline Marketing Lead Generation Special Report” is available here