Make 2012 Your Best Year Yet – Here’s How

There’s a quote that applies to the start of a new year and beyond. It says:

“In absence of clearly defined goals, we become strangely loyal to performing daily acts of trivia” – Author Unknown

One of the greatest challenges faced by anyone who wants to serve local businesses is having goals. These re are just so many ‘possibilities’ that having real goals seems like an impossible task.

Tasks and Actions Are Not Goals…

You know this to be true. You know that it’s rarely a lack of knowledge about what problems local businesses face. 90% of your potential local business customers or clients would love to sell more and make more money. You have knowledge of marketing and business development solutions that can help them and you’re fairly confident you can deliver on your promise if given the chance.

So where’s the problem?

It’s in not having clearly defined goals both for yourself and your business. Solve that and you’re going to be more focused and more productive, not matter what you want to offer.

Does This Seem Familiar?

A subscriber of mine sent me an email just before the end of 2011. it was in response to an email I’d sent wishing my loyal subscribers and business partners a great time and a prosperous 2012.

In her reply she thanked me for the ‘nudge’ and wrote about how she “hopes” 2012 is the year that things actually materialize for her and her family because in her own words:

“I am feeling physically and emotionally sick and tired of under-achieving. Spinning my wheels, taking on more knowledge but not being able to take action because of all sorts of fear, lack of self confidence and just bad time management. I hope you can help me become a better person this year and I am committed to doing whatever you say I should do.

I need your help”

You know how bad it is when you feel physically sick because of a problem you’re facing? I do and I know it can be debilitating. It jams your thinking and paralyzes you from taking action.

Overall, unless you have some way forward or out of the situation it most likely will get worse.

My words back to this subscriber were that she should realize that she should follow a very simple formula:

1. Get clear about what exactly you want to do in you local business consulting (sticking to her business only here)
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2. Figure out the gaps in what you need to KNOW and DO
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3. Do whatever you need to do to close those gaps e.g. prioritize your time better, actually talk to local business owners, hire a coach, mentor, someone you wouldn’t want to disappoint, someone you respect etc to help you AND hold you accountable each week
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4.  Take action (Implement) e.g. host your own lead generating events, move prospects through your marketing and sales funnel, eliminate unqualified prospects ASAP
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5. Measure your results and make adjustments as appropriate because you can’t improve on things you don’t measure

Many of these are the same success tools my students used to get revenues between $50 to $100,000 in 2012. Many of them with little knowledge of business development, marketing or what you know in the IM circle as ‘offline marketing.’  And if they could do it, I believe you can too.

Next Steps

You should always offer help at no cost when you can. There’s a think called Karma that works whether you believe it or not. Its a great way to also pre-pave your way to attracting more business and clients.

I did go into a lot more detail in my private response and I’ve invited her to schedule some time for us to talk if she is really serious about maximizing her results this year.

That’s the first step and if she can’t find the time to do that, then she will have proven to herself (forget about proving to me) that she isn’t serious about wanting to rise above this year.

Achievement – How About You?

What do you need to do in 2012 to ‘rise above?’ No matter when you read this post, the steps I mentioned in my reply earlier on will still be 100% applicable.

Here’s a challenge for you …

Can you make a public commitment right here, right now to rise above, or are you comfortable not having any accountability to anyone including yourself, your family and those that are out there in your local area, waiting for you to serve them

2011 was my best year yet in local business development and marketing consulting (offline marketing). It was a blessing to be able to work with so many different business owners across different service industries and niches. In 2012, my focus is squarely on professional service businesses (and businesses that offer services) because after working with Chiropractors, Dentists, Law Firms etc, it just makes so much sense to continue this way (more information will be available here but primarily through the Instant Offline Guru Academy – http://InstantOfflineGuruAcademy.com)

I also had the opportunity to work with some wonderful Offline Consultants that were prepared to do what it took to get the goals they were seeking.

So, it’s your turn…What are YOU committing to do to ‘Rise Above in 2012.‘

Share your thoughts below and if you have a question I’ll give you my personal input.

Let’s do it together in 2012 and may it be your best year yet!

BAYO

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Comment: There is nothing to buy. Rather than take on more ‘stuff’ you’re going to discover what you need to do in order to do less and earn more (we’re talking about creating a $100,000 a year foundation for your business in the next 30-90 days, if you’re focused. In the video, you’ll see me live, putting my money where my mouth is and I challenge you to take a critical look at your business and take action
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Which of these are you currently struggling with right now?

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1. Becoming ‘known’ to local business owners?
2. Attracting new local business clients?
3. Getting local business owners excited about you and your business?
4. Selling to local business owners or just getting them to buy from you?
5. Retaining local business clients?

If you can identify with one or more of these, then you should watch the presentation below to the very end because I struggled with all of these too and reveal how to overcome these problems.

Remember, you’ve got NOTHING to buy.

Rather than keep reading more and more about how to solve these problems I decided to take action. In the presentation you’re going to see me do what I advise you to do…’Practice What You Pitch‘ – This is arguably the most effective way to be successful

It’s the easiest and fastest way that I know of to become a recognized local business consultant in the eyes of your most ideal local business clients.

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Now you know what to do.

If this post inspired you in any way, leave a comment below

BAYO

If you’re going to be successful with Offline Consulting, you need to understand exactly why local businesses buy from us … and why the DON’T.

In this presentation, a module taken from one of my Offline Consulting coaching programs, you discover the 5 Reasons Why Local Businesses Won’t Do Business With You and What To Do About It

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Click here to view the embedded video.

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After watching the training presentation leave your thoughts and comments below. Share your experiences and feedback. You could be helping someone out there who needs to hear what you have to say!

If you need help in growing your Offline Consulting business fel free to contact me and I’ll be glad to help if I can.

BAYO

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I hope you’re doing a little more to build client confidence before asking for them to invest in your offline consulting services than this …
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Click here to view the embedded video.

Q: What are you doing to create credibility and believability?

Even though what we do is commonly referred to as offline ‘marketing’ it’s a simple fact that there are many people who are great at doing what they do but don’t really enjoy marketing and selling. Do you hate the very idea of marketing or selling? If you do, I don’t blame you because neither do the clients and customers that we serve and that’s why they need our help.

*In a minute, I’ll give you details on how you can get hold of some little-known secrets that can help build your client base that’s overflowing in record time*

What most offliners call ‘marketing’ is really nothing more than thinly veiled “used car salesmanship” but the good news is that using that type of approach doesn’t work to market your professional (niche) marketing and consulting services, so if what you do is only 5% different you will stand out from the crowd.

What’s Are The Options?

There’s a very powerful technique that every Offline Marketer should and could use and I’ll be including it in a video tutorial due to be released soon — but for now, I want you to let me know what your biggest challenge is when it comes to marketing and selling your offline consulting services to businesses.

Only 10 Comments Allowed

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As soon as this blog post gets 10 comments, I’m going to disable comments.

I’m going to answer every single response and the first 10 people to respond get a FREE copy of the upcoming video coaching product.

So if you feel like you’ve got a particular challenge when it comes to marketing and selling your offline consulting services leave your response below and I’ll respond

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Update: Thank you to everyone who responded. I’ve had feedback on how thought-provoking some of them are. Also people said it was good to know that they were not alone in their struggles to master Offline Marketing consulting.

I’ll be in contact with you for details of how to claim your gift

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Hello – As someone involved in Offline Marketing consulting you already know how important it is to get a steady stream of local business clients paying you for your Offline Marketing consulting services.

You probably also know just how difficult that can be too.

No matter what Offline Marketing consulting service or product you provide, there are 6 basic tips that you can use to help you successfully market your Offline Marketing consulting business.

In this Pathway to Profits audio training program for Offline Marketing consultants. I’m going to reveal 2 of them.

6 Offline Marketing Consulting Secrets You Need To Know…or Else!

Do you really want to know what local offline clients really, really invest in more than anything else? Once you know what this is you’re going to have one up on your local competition, and trust me, in a world of ‘sameness’ and fierce local competition you need to know this.

I hope you have local competition not because I want you to work extra hard but there’s a hidden benefit in having competition. I actually welcome it and like it and in this Pathway to Profits audio training program you’ll discover why.

How To Sell Like Crazy to Local Businesses

Comments welcome.

There are really no secrets per se to creating a thriving Offline Marketing business of your own. The problem is that it’s so easy to lose focus after a short while.

It’s not only people involved in Internet Marketing that suffer from this short attention span but the impact is greater on us because many of us want Offline Marketing to be a good source of income leading to a dream lifestyle and financial freedom. If you’re struggling to make that dream come true I encourage you not to despair.

The 4 Key Leverage Points To Creating a 6 Figure Offline Business Fast

Just like there are no secrets there are no shortcuts. You have to follow the route or a system. You’re getting 4, the only 4 steps you need to take to be successful.

4 Steps to 6 Figures - MP3

FREE Workbook

These 4 steps (and their sub-steps) are all you really need to be successful.

You can get more informaiton here

The biggest problem with Offline Marketing is that it’s pitched as being “…so easy, even a caveman could do it” as they say in the Geico insurance ad in the US. This could be further from the truth. If it was that easy, you’d be making multiple 6 figures from offering simple business building services to offline businesses wouldn’t you?

The Simple Autoresponder

The simplest offer you can use to enter the offline world needs to be something low risk. The everyday autorsponder is the ideal service that allows you to do that. At just $250 a month charge to a business, 100 clients should net you $25,000 a month. Which is $250,000+ a year.

Nice money if you can get it isn’t it? All you need to do is find 100 offline businesses (or just businesses because I personally don’t discriminate between profits from a brick-and-mortar business versus one that’s a fully online business)  and make them an offer they can’t refuse = Less than $10 a day for 3 powerful services:

1. Lead generation
2. Business building
3. Customer retention

…all for under $9.99 a day!

So why isn’t everyone rich and happy in this niche? It’s for one reason, and that’s where you place your FOCUS.

Where Are You Placing Your Focus?

Most people in the Offline Marketing niche are great ‘doers’ or spend more time in the ‘doing’ or ‘learning how to do’ mode. Unfortunately that’s not where the money is.

You’re going to discover exactly where the real money is in Part 2 of this topic. So you’ll want to come back to the site often and read all emails from me so you don’t miss out.

Bayo