As you listen to this, listen for the important business lesson inside. This is a lesson you’ve got to ‘get’ on a mental level of understanding if you want getting and keeping clients to be easy for you.

This lesson is really valuable. Trust me on this one.

Listen and learn folks…and as usual, your feedback is very welcome.

Download audio file (AMUST-GET-BusinessLesson-FromMy-Local-Dentist.mp3)

NB: If this is not available it means it has been relocated to the InstantOfflineGuruAcademy.com product vault

Got a question? Leave a comment and I’ll do my best to get back to you.

Remember to share your “Aha” moment from this post and request one of the limited FREE copies of the audio product called “Get Clients – 17 Things You Can Give Away To Get Clients!”

BAYO

There’s no escaping it. To be successful you need credibility, but what happens if you’re just starting out or entering a new target market.

You’ve got to face this “necessary evil” of being ‘new’ at some point.

When counseling people who are new to Offline Marketing consulting, one thing that comes across very clear is that when you’re just starting out, either from scratch or entering a new target market, people feel anxious and even fearful.

That’s unfortunate because it’s important to always remember that every person in business, in every type and size of local business, no matter what products or services they sell, they all had to begin somewhere.

You know that local business owner prospect that you’re apprehensive of discussing how to solve their problems with? The one that you hear is ‘always buys’ and ‘doesn’t have time to listen to someone discussing marketing’, that person too started somewhere. They too were once a noob at some point.

So you’re new to Offline Marketing or new to a particular target market. So what?

Being a starter in business isn’t anything for you to be ashamed or afraid of. The worst thing you can do is actually cover up, hide or even worse, not yet started because on a deeper level you’re trying to avoid being ‘new.’

“Stuff that!” is what I say!

But…having said that you shouldn’t be ashamed or afraid of being new, it isn’t something that you should particularly go out there and readily bring up on your own or broadcast.

What happens if a local business owner prospect of yours happens to raise the topic? You’ve got no choice other than to address it and you’ll discover how to do that in a later update.

For now realize that there’s noting wrong with being new. It’s when you believe there is and you try to fake it that you get into trouble, and I’ve seen that happen before.

For now, to start to create a strong foundation for your expertise and those big checks that you have the ability to earn, the best thing you can do is select a target market you want to focus on over and above all others.

This will pay off big time and actually save you a lot of the problems you might otherwise have faced with getting local businesses to buy into your solutions.

If you already have one then that’s great.

For those of you who are ‘future-thinkers’ and want a fail-proof system laid out right now, the 7-step  process (at a high-level is as follows:

1. Identify Your Target Market
2. Identify Your Ideal Local Business Client
3. Become Highly Visible
   
4. Develop Multiple Ways To Generate Interest So The First Step Can Be Taken Easily
   
5. Get Good At Converting Interest Into Sales
6. Make sales
   
7. Keep More Business Owners As Ongoing Paying Clients
   

This is what I do in my Offline Marketing consulting business and it has worked for me and countless others. No matter WHAT you plan to offer, this process guarantees you’ll succeed.

These are my key areas of focus because, without these working for you, you simply don’t have a business. This is about your strategy. You Marketing Strategy is what makes you money, not the actual service, widget or social media product or service you sell.

Remember, if you’re not making regular sales, the problem isn’t that local business owners are not buying. The problem is the way your business is structured. Too many Offline Consultants are rushed and want to go from unknown to step 6. While you may be able to achieve this once in a while, it certainly won’t be enough to sustain a business or create any reliable income for you.

For now, if things don’t seem to be going great, you should forget Facebook, Google Places and go back to the start to see where you might have missed a few key steps.

I wish you nothing but success!

BAYO

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Attract and Impress Local Business Prospects With Seminars (Training Teleclass) >>>

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Comment: There is nothing to buy. Rather than take on more ‘stuff’ you’re going to discover what you need to do in order to do less and earn more (we’re talking about creating a $100,000 a year foundation for your business in the next 30-90 days, if you’re focused. In the video, you’ll see me live, putting my money where my mouth is and I challenge you to take a critical look at your business and take action
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Which of these are you currently struggling with right now?

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1. Becoming ‘known’ to local business owners?
2. Attracting new local business clients?
3. Getting local business owners excited about you and your business?
4. Selling to local business owners or just getting them to buy from you?
5. Retaining local business clients?

If you can identify with one or more of these, then you should watch the presentation below to the very end because I struggled with all of these too and reveal how to overcome these problems.

Remember, you’ve got NOTHING to buy.

Rather than keep reading more and more about how to solve these problems I decided to take action. In the presentation you’re going to see me do what I advise you to do…’Practice What You Pitch‘ – This is arguably the most effective way to be successful

It’s the easiest and fastest way that I know of to become a recognized local business consultant in the eyes of your most ideal local business clients.

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Now you know what to do.

If this post inspired you in any way, leave a comment below

BAYO

Earlier this week, I pointed out that many of the actions to success tend to be counter-intuitive. The current tip is another one of such common myths of offline marketing which appears to be great when you come across it, but you soon find out it doesn’t work in practice … unless you’re a ‘guru’ with a big name and big local JV partners stroking your ego

The #1 Myth of Marketing Your Offline Consulting Services

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Download audio file (The-Top-Offline-Marketing-MythBAYO.mp3)
Workshop: 17 Minutes of of Marketing Myth Busting

The most significant myth in marketing is that your Offline Marketing needs to inform offline prospects who you are, what you do and what you might have achieved. The truth is that at this point of the game, your offline prospects really don’t care.

Understand, that your prospects are not focused on being ‘familiar’ with your identity.Look, I’ve got a ‘different’ name so I understand what they do focus on. If it was all about identity, with my heritage and a host of other factors, NO ONE would ever cut me a $20, 000 check or transfer money to my bank account

So ditch the excuses about who you are, your circumstances, your lack of experience (invest in yourself and go get yourself a great coach), where you come from and all those other self-limiting excuses

Your local business prospects and current clients if you have any, they don’t really get up every day and speculate who’ll provide them with an attractive sales brochure or even smart ‘postcard’ today (I talk more about this in the audio workshop).

They don’t really begin their day hoping they can know more about you or your competitors who are fighting to get them interested in stuff. Instead, they’re focused entirely on their particular difficulties and issues (I refer to this as a specific thing in the audio) and so, because of this, they’re are inclined to become aware of things that speak straight to those problems

Concentrate on Your Local Business Prospect’s Difficulties (and not on your qualifications!)

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The most effective marketing resources you could create to promote yourself should never concentrate on you. What you should do is create them powerfully by placing yourself in your local business prospect’s shoes and do some other things that guarantee great results

All the information you need is in the audio workshop … it’s free and so if just investing 17 minutes of your time to eliminate what is probably the biggest challenge you might be facing seems like too much work, we need to talk

So, what do you think? Let me and others know – Leave your comments below now

BAYO

Product that get you gigs >>>

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My single recommendation for you today on this topic? Don’t even think you can outsmart them because you won’t. There are ways for you to get what you want and actually get them to help you achieve your ultimate goal which is to speak with the decision maker(s).

It’s never been more difficult to “get in the door” to see local business owner prospects. It seems like everywhere you go, there’s someone whose job it is to ‘bar the way.’ Voice mail? That’s just s-o-o ubiquitous!

Trying to reach (forget about speak with) a live local business prospect is an exercise in frustration for far too many well-intentioned Offline Marketing consultants.

But it doesn’t have to be that way, and in this audio course you’ll discover what you need to do to eliminate that problem once and for all. I pulled this program together to help people who are like I was when I first started in Offline Marketing consulting…I couldn’t figure out how to get past the gatekeeper.

Many times, the thought of having to try and do this is enough for you not to take action. Worse still, you could be fooled into believing in those ‘hands-free- push-button-solutions-client-crushing-overnight-success-systems‘ that you often hear about.

“How To Get Past The Gatekeeper” – The Audio Training Course

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Offline Marketing is about being a savvy and smart business development and marketing consultant.

To do that and make money from what you offer, whether it’s Google Places, SEO, Web Design etc, you’ve got to first find a way to get in front of local business owners. This audio course gives you 5 steps for how to make that happen based on my experience and what I know to be true for me and my students.

Module 0 – Introduction (Listen Now)

Download audio file (0-Introduction-Why-You-Need-To-ALWAYS-Get-Past-The-Gatekeeper.mp3)

Module 1 – Targeting

Download audio file (Secret1-Targetting.mp3)
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Get more information about the full audio course here >>>

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Offline Marketing is simple but not easy. You’ve probably heard this offline marketing truth mentioned time and again. It becomes easier when you do the right things even though they may be a bit hard for you to d in terms of guts.

In this tutorial video you discover something that will help you attract higher quality prospects based on a strong foundation of ROV. Before you post your comments, be sure to watch the video to the end.

All questions will be answered

Watch the video now…

Click here to view the embedded video.

How are you going to use this in your business?

Quite a number of my private member readers use up so much time reading, dreaming, getting ready to take action, surfing and reading some more about creating and running a six-figure offline business however, for many reasons, they never actually do a about actually making it happen.

Stop Prospecting Start Positioning >>

Having big dreams is inspirational … and reading about the success of others just like you can be motivating and fun.

However, making thousands of ‘real-world dollars‘ or ‘pounds‘ each week providing  virtual problem solving events and selling simple business building solutions to pre-qualified local businesses and business owners in your local area (without leaving the comfort of your home by the way) is way more productive than just ‘dreaming’ about it. You can’t even make a real comparison between the two.
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Survey Results

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From surveys and phone calls with people on my various private lists and from surveying local business owners, I’ve discovered that the key reason most haven’t made much progress with or got started with their Offline Marketing consulting businesses yet is that they’re overwhelmed by all there seems to know about Offline Marketing Consulting.

Result? They don’t want to start until they feel that they’ve ‘mastered’ the knowledge. The result is that they keep planning, reading, thinking to them selves “I’m going to be ready soon. I just need to get a little bit more information on [fill-in-the-blank]”

Let me spill the beans on something the Offline Marketing gurus have been keeping from you….

Even though there’s a huge amount for you to know about working with local offline businesses, you DON’T have to know most of it for you to have your own highly successful Offline Marketing consulting business up and running – in very short order.
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Here’s the Truth…

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In a nutshell, for you to make a few hundred to thousands of dollars per week solving problems for local businesses just like I do, you really only need a number of things:

• A clearly identified target market (I prefer service-based businesses. How about you?)
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• A segment of that target market that has problems it is actively seeking to solve
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• Undeniable evidence that the segment, i.e. your potential clients/customers are able and willing to pay for the type of solutions you want to offer
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• Your ability to deliver on your promise(s)
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• A means of getting them to buy it from you

In my beginner’s program on “Getting Local Business Clients Using Virtual Events” I show you how to eliminate having to prospect and instead, ‘position’ yourself and get the most highly qualified to come to you with just a few basics. There’s nothing expensive to buy in order to get set to do this and you don’t need any fancy ‘props.’

I do everything I do either from my home office, from a hotel room when we’re on the East Coast visiting the kids in college and even from London, England when I go back on personal trips. I’m saying this to let you know that you can do this provided follow the instructions I gave in a previous post on the beauty of seeing one thing through to completion in your business

You can master everything you need to know to get started - and begin positioning yourself, getting clients and projects and start getting paid ‘decent fees’ for your Offline Marketing consulting business services within the next 30 days.

I guarantee it.

So for 2011, don’t make another meaningless ‘New Year’s Resolution’ that you’ve got no real intention of keeping.

Instead, make a resolution to get off your bum … stop just talking ‘big talk’ in forums, stop ‘reading’ and ‘thinking’ about Offline Marketing consulting and actually start to make money offline with a real local business in your area.

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Go On, Dare To Do Something Different…

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If you take the steps I recommend and for any reason you feel like you need help Contact Me and I will personally work with you to make it happen. That’s how confident I am and the guarantee you have. From here on you can radically change your life for the better … and make 2011 your best year in Offline Marketing consulting so far!

For more information about ‘How to stop prospecting and successfully position yourself in your local business area’ just click here now >>>

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$20,000 Without Social Media?

Call me old fashioned, but I think you’d rather prefer to generate income than try to stay up-to-date with the latest fad? Here’s a recommendation for just how to get started now, with what you have and what you already know.

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No Facebook, No SEO, No B.S. No Hype

Don’t have enough Offline Consulting to meet your financial goals? No one listening to you? Or maybe you just feel stuck?

In this training module, you’re going to discover how doing less can actually get you more and I’m not yanking your chain either!

This approach has been responsible for some outstanding results for people I work with and in my business too. I believe that because you’re reading this right now, as you take notes and implement, you too will see a big turn around in your business – Guaranteed.

How To Attract More Business by Doing Less – The Quick & Dirty Version

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In the video you also discover how to get help for absolutely $0 = zero dollars. So make sure you watch it all the way through.

Celebrating your success (when you take action!)

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Click here to view the embedded video.

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BAYO.
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Products that make stuff happen in my business >>
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