Here s a video coaching module on 7 mistakes that most people involved in Offline Marketing make. How many of them do YOU make?

Click here to view the embedded video.

Get ‘More Leads More Appointments‘ because when done correctly, translate into more money. It’s that simple.

More Leads. More Appointments

In this free special report I outline what sccessful Niche Offline marketing Consultants do in order to get more leads and more appointments with qualified offline businesses.

Inside I also discuss:

• Getting more leads and more appointments
• Cold calling
• Why you might be struggling to get enough business right now and what to do about it
• 4 Proven methods for generating qualified leads that you can start to use in your Offline Marketing consulting business right now
• The Gatekeeper
• What you can do now to increase your visibility

Click here for a free download – No hoops or opt-ins

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Being able to correctly identify the pain that drives a selling opportunity is one of the most critical elements of being able to easily and successfully sell your offline marketing and consulting services. Fortunately for you, if the business pain is acute, uncovering it isn’t that difficult at all.

If you go to a doctor because of severe pain, you readily admit your pain and tell the doctor as much as you can about the situation.

Bottom line … when in pain, you want relief.

The Challenge for Offline Marketing Consultants

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The challenge for Offline Marketing consultants occur when offline prospects are NOT in acute pan. Business owners who are in ‘latent’ pain may not realize the severity of the situation, or may have rationalized there is nothing they can do about it. In situations such as this, getting your offline prospect to admit pain is difficult.

Getting your offline business prospect to admit pain is key if you want to eliminate the ‘usual’ barriers to selling your offline marketing and consulting services.

How To Use This Insight – Considerations To Get You Thinking

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What undeniable evidence of their pain can I produce?

• How can I present my information in a way that’s simple and easy to understand?
• What’s the biggest impact of this pain existing right now?
• What are future impacts if the pain is not removed?
• Is the pain acute enough for my offline prospect to want to take action?
• What other solutions are offered by others that help eliminate the pain?
• Is my solution any different?

On that last point, if your solutions or your solutions are not different to that of your competition, why should anyone bother to do business with you?

Certainly not based on price!

To help your prospects admit pain there are a number of things you can and should do and one of them is identify and present undeniable proof to back up what you say or present.

When you present your case and allow your offline prospect to buy solutions they want from you, then you ‘empower‘ them.

“People buy from people who empower them” (I’ll be writing more about this secret in another post)
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One way to get local business prospects to admit pain and to soft-sell your services is to provide them with a free site review that provides undeniable proof, uncovers and draws attention to the pain of not having enough business and the effects and impact on their local business when they are not (easily) visible in search engine results

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A service I offer is clients and service professionals is a branding service. Here’s a great resource that I’ve been using to do that which I believe many will find useful.
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Click here to view the embedded video.

You can use it to check whether your desired username is available across a wide range of popular social networking platforms – over 100 at least.

You can use it as a great service offering when you’re planning to help businesses establish their brand, their business identity or when you’re helping them target social networks.

The great thing about this powerful online app is that it tells you instantly where your username or your desired brand URL is being used by someone else and where it’s otherwise currently available.

Use it yourself or use it to make adjustments and plan accordingly prior to taking that essential first step toward attaining consistency in your brand or the brand of your business clients.

Here’s something you need to include in your Offline Marketing consulting. It’s 2-step, direct response marketing / advertising. If you’re familiar with it great. If you’re using it to get great results in your Offline Marketing consulting practice…that’s even better. One of my favorite sayings is that ‘knowing’ does nothing. ‘Doing and getting proven results’ is what counts at the end of the day.

What Is It?

It’s a very powerful process that you should setup by running marketing and advertising that offers low-cost or free services or information only. The sole intent of your ads is to generate a qualified response or action…an industry insider scoop or other high perceived value information. You  start the process of building relationships and building trust with your offline suspects and prospects.

Once your suspect responds to your marketing piece, you know you’ve got a very highly qualified and ‘hot’ lead and one who, through your special report that’s filled with lots of reasons to hire you as an Offline Marketer, already knows a great deal more about what makes you different from the competition.

I’ll write more on this in part 2

Got comments? Enter them below…

I sincerely hope you had a wonderful holiday break. The spirit alone was enough to make us remember to be thankful for everything we have including the people we meet along the way.

I didn’t go out and I’m not really a ’social animal’ by nature. How about you? What kind of personality do you have?

Professionally, I can stand in front of a crowd of thousand and speak on any topic at all…but personally (outside of talking and speaking professionally) it’s the total opposite. ironically, my wife can talk to anyone about anything and she can strike up a conversation anywhere!

But what has this got to do with anything?

Here’s the thing…

I tell my coaching students that “..to be successful in Offline Marketing, up must be comfortable with being uncomfortable.”…The world of Offline Marketing consulting means pulling together the pieces of a puzzle your offline clients don’t think they can solve by all by themselves…and realizing that you only have 60% of it!

Get uncomfortable in 2010, it’ll be a surefire sign that you’re growing!

Have a great one

BAYO

If you’ve been involved in Offline Marketing for any amount of time you know that its not as easy as it’s made out to be. if it is,please share your secret with me.

Everyday you’re battling for the mind of business owners who are already inundated with advertising message. How is YOUR message going to shine through? It’s by EDUCATION. The key is in educating your prospects and clients so that when the time comes to make buying decisions you are the natural choice.

I’ve mentioned this many times that my personal focus has never been on the latest way to create a portal, fancy looking Wordprss blog or any of that kind of stuff. That’s what ‘technicians’ should be doing. You’re NOT a technician or a freelancer.

You’re a business person. You have to make this mindset change or you’ll forever be chsing your next oggline ‘gig’ and worrying about your bills, your business and what happens when the current ‘gig’ you’re working on ends. That’s not a good place to be…ever.

So decide to make changes today and focus more on Marketing and Sales in your Offline Marketing business and witness how you’ll prosper in the next 30, 60 or 90 days.

I guarantee it!