OK, before we go any further, let’s agree on one thing. There’s no such thing as ‘hands-free offline success.’ That’s something that people seeking get-rich-quick scams believe in. You’re not one of them are you? Now we’ve got that out of the way, let’s get to what needs to be done. It’s quite simple actually, [...]
Dear fellow Offline Guru, Normally I open most of my conversations with a question: “Are you doing everything you feel you know how to do but you’re not getting the results you want?” – The reason why I use this opening is simple. It works to help people decide if the next bit of information [...]
Continuing in this series on how to not let the issue of ‘no credibility’ get in the way of attracting all the local business clients you want, I want to share with you 4 things that you must consider when you’re selecting which local business owners to work with. Why? First of all because your [...]
There’s no escaping it. To be successful you need credibility, but what happens if you’re just starting out or entering a new target market. You’ve got to face this “necessary evil” of being ‘new’ at some point. When counseling people who are new to Offline Marketing consulting, one thing that comes across very clear is [...]
Comment: There is nothing to buy. Rather than take on more ‘stuff’ you’re going to discover what you need to do in order to do less and earn more (we’re talking about creating a $100,000 a year foundation for your business in the next 30-90 days, if you’re focused. In the video, you’ll see me [...]
Earlier this week, I pointed out that many of the actions to success tend to be counter-intuitive. The current tip is another one of such common myths of offline marketing which appears to be great when you come across it, but you soon find out it doesn’t work in practice … unless you’re a ‘guru’ [...]
Are you? I’ve got a trick question for you…. What do you think is superior? A salmon sandwich or a filet Mignon? Most people answer “filet Mignon.” However, filet Mignon isn’t better than a salmon sandwich. Neither is a salmon sandwich better than filet Mignon. Here’s the mistake most people make…. If you picked “filet [...]
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Do you feel like at the end of each day you’ve not really moved closer to the ideal Offline Consulting business setup you would really love to have? I know that sometimes the my day just seems to ‘fly by’ and when I sit down to take stock of what was actually achieved on the [...]
If you’re going to be successful with Offline Consulting, you need to understand exactly why local businesses buy from us … and why the DON’T. In this presentation, a module taken from one of my Offline Consulting coaching programs, you discover the 5 Reasons Why Local Businesses Won’t Do Business With You and What To [...]
