Dear fellow Offline Guru,

Normally I open most of my conversations with a question: “Are you doing everything you feel you know how to do but you’re not getting the results you want?” – The reason why I use this opening is simple. It works to help people decide if the next bit of information is for them or not.

This is critical if you’re going to be successful with using the information and recommendation in this audio cast.

In a Hurry?

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If you’re in a hurry here’s what you’ll discover in this audio cast.

From talking with business owners and conducting regular monthly surveys, it’s a fact that local business owners dislike vendors and other suppliers that take up their time letting them know about their own opinions about Facebook, QR codes, Google+ etc

Why?

Because they just don’t have any time or interest in spending their valuable time hearing you talk about when you formed your offline marketing business, how many ‘employees’ you have or why you’re the ‘real deal.’  The quickest way to lose a sale you don’t even have yet is to do exactly that!

Local business owners aren’t interested in you or your spectacular, problem-solving offline small business…and I’m not kidding.

If you look closely at my face you’ll see I’m not smiling!

Just like you and me, these folks are selfishly interested in solving the problems they have in growing their local business and making money – but here’s the catch and the truth that you can use to your advantage.

The only way that they can solve their problems is by discovering new and relevant information. To learn new information it needs to be taught to them.

That’s where you come in and what you’ll discover in the audio cast.

The 4-Step Transformation Process

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Listen to the audio to connect the dots…

1. The importance of uncovering the 3 biggest industry or niche problems of your target market.
2. Uncovering your specific offline prospect’s biggest pain point through questioning (I use and teach 2 systems for keeping this ‘on point,’ increasing the likelihood that their needs practically beg for your your offline solution. One of the O.P.E.N 20-part question system, the other I’ll keep under lock and key for now).
3. Offering the solution which, if you’ve done your homework should be relatively easy to do.
4. The importance of allowing time for what you’ve shared with them to sink in

Look, listen to the audio and you’ll ‘get it’ much easier than anything I could write about it.

Enjoy and be sure to leave your comments below.

Audio Training

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Download audio file (Teach-and-Attract-Offline-Clients-BAYO.mp3)

BAYO

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Earlier this week, I pointed out that many of the actions to success tend to be counter-intuitive. The current tip is another one of such common myths of offline marketing which appears to be great when you come across it, but you soon find out it doesn’t work in practice … unless you’re a ‘guru’ with a big name and big local JV partners stroking your ego

The #1 Myth of Marketing Your Offline Consulting Services

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Download audio file (The-Top-Offline-Marketing-MythBAYO.mp3)
Workshop: 17 Minutes of of Marketing Myth Busting

The most significant myth in marketing is that your Offline Marketing needs to inform offline prospects who you are, what you do and what you might have achieved. The truth is that at this point of the game, your offline prospects really don’t care.

Understand, that your prospects are not focused on being ‘familiar’ with your identity.Look, I’ve got a ‘different’ name so I understand what they do focus on. If it was all about identity, with my heritage and a host of other factors, NO ONE would ever cut me a $20, 000 check or transfer money to my bank account

So ditch the excuses about who you are, your circumstances, your lack of experience (invest in yourself and go get yourself a great coach), where you come from and all those other self-limiting excuses

Your local business prospects and current clients if you have any, they don’t really get up every day and speculate who’ll provide them with an attractive sales brochure or even smart ‘postcard’ today (I talk more about this in the audio workshop).

They don’t really begin their day hoping they can know more about you or your competitors who are fighting to get them interested in stuff. Instead, they’re focused entirely on their particular difficulties and issues (I refer to this as a specific thing in the audio) and so, because of this, they’re are inclined to become aware of things that speak straight to those problems

Concentrate on Your Local Business Prospect’s Difficulties (and not on your qualifications!)

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The most effective marketing resources you could create to promote yourself should never concentrate on you. What you should do is create them powerfully by placing yourself in your local business prospect’s shoes and do some other things that guarantee great results

All the information you need is in the audio workshop … it’s free and so if just investing 17 minutes of your time to eliminate what is probably the biggest challenge you might be facing seems like too much work, we need to talk

So, what do you think? Let me and others know – Leave your comments below now

BAYO

Product that get you gigs >>>

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Offline Marketing is simple but not easy. You’ve probably heard this offline marketing truth mentioned time and again. It becomes easier when you do the right things even though they may be a bit hard for you to d in terms of guts.

In this tutorial video you discover something that will help you attract higher quality prospects based on a strong foundation of ROV. Before you post your comments, be sure to watch the video to the end.

All questions will be answered

Watch the video now…

Click here to view the embedded video.

How are you going to use this in your business?

If you’re going to be successful with Offline Consulting, you need to understand exactly why local businesses buy from us … and why the DON’T.

In this presentation, a module taken from one of my Offline Consulting coaching programs, you discover the 5 Reasons Why Local Businesses Won’t Do Business With You and What To Do About It

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Click here to view the embedded video.

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After watching the training presentation leave your thoughts and comments below. Share your experiences and feedback. You could be helping someone out there who needs to hear what you have to say!

If you need help in growing your Offline Consulting business fel free to contact me and I’ll be glad to help if I can.

BAYO

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Before you start to read this let me tell you up-front that it’s a mini-rant. I’m sick and tired of reading about how people are struggling to be successful working with businesses, locally, nationally or internationally.

There are more opportunities right on your doorstep than you could ever handle…if only you took the time to do 2 things (I talk about them later on). Before we get to that, let me ask you a few things…

How long on average do you spend in ‘Offline Marketing’ forums? A few hours a day? A couple of hours a day? I don’t have anything against group learning per se but I can tell you that the quality of many of the forums that I know of has gone way down that it’s a total waste of time going to them. There are still some good ones but they are few and far between.

From where I’m standing, ‘Offline Marketing’ is the new Internet Marketing for many people – Are you one of them?

You see, if you’re spending a large proportion of your time in forums looking for the best way to get clients and grow your business, you’re wasting your time and your potential. I guarantee that if you made some fundamental changes to your mindset, within 90 days, you could have the business of your dreams GUARANTEED.

If you’ve followed me for any amount of time you now that I don’t do hype of B.S. I say it like it is because I believe in ethics and I don’t have any perceived guru status to protect. I’m pi**ed off with the way people are being misled into believing that offering marketing and consulting services to businesses is like shooting fish in a barrel.

Rubbish…It takes working hard and working smart and you will never succeed without a plan backed by action. At the end of the day we’re professional service business specialists and specialists get paid a lot of money for their expertise that translates a client problem into a profitable solution.

Can you do that?

Entrepreneur or Technician?

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What role do you play in your business? Are you the entrepreneur or the technician? i.e. the doer? Play your cards right and you’ll have people lining up to speak to you, but ‘playing your cards right’ means you have an outreach program that you aggressively implement consistently.

Do you have one or do you jump on the latest low-ticket special offering that arrives in your inbox or that you see in your favourite forum?

The whole truth…

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In January of 2008, when I officially first started in this business (in other words, I stopped kicking around with the idea in my head and actually took action) I too used to hang out in some of the popular forums…actually one of them in particular. The reason was because that was the ‘hot seat’ at the time for information on ‘Offline Gold’ as we used to call it.

While there was lots of posturing back then by people who felt they were self-appointed ‘leaders’ in this business, the quality of the information was way better than it is today and anyone who has been around the IM forums knows this to be true.

Nowadays, even people that can’t rub two nickels together can slap something together and claim it’ll make you a fortune…

“Wake up and smell the coffee — It ain’t gonna happen anytime soon and probably never will to be quite frank with you!”

Why am I telling you this now?

I’m angry, that’s why.

I’ve been focusing on growing my niche marketing and consulting business and showing others how to do the same and so have been out of the forum circuit for some time. Coming back, I’m shocked to see all these ‘strategies’ being touted as the best thing since sliced bread. Even worse, I’m seeing a lot of the crud being endorsed by so-called experts who should know better.

Look, I know you want to be successful, but everyday that you spend hanging in the non-productive forum communities when you should be growing yourself and your niche marketing and consulting business, is another day that you will pay for dearly in the future.

You can’t escape it.

Secondly, if you’re really serious about taking your consulting business to the next level (whatever that might be for you) you’ve got to focus and follow a plan of action and you don’t get that by following CKM or ‘Common Knowledge Marketing’ as I like to call it.

So What Should You Do?

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Decide today that you’ve had enough of the struggle. YOU are the only one who can make positive change happen in your life and your future or existing business.

The ‘average’ person can become successful at offering niche marketing and consulting services. You’re reading this now so I know that YOU ARE ABOVE AVERAGE.

If you’re not where you want to be with your efforts and desires to own a successful and thriving professional service business (you can call it an offline business if that makes you feel more comfortable) decide now that you’re going to create connections with your ideal clients.

How do you do it?

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You need to quit jumping from one thing to another and do the following:

1. WHO are your target clients?
2. WHAT they’re looking for?
3. WHERE do they go to look for what you have to offer?
4. WHEN do they look for your type of offline services e.g. is it seasonal?
5. WHY should they choose you over your competition?
6. HOW do you want them to engage with you (You have a say in the matter and decide who you want to work with)

From being a professional service business consultant since June of 1995 and offline marketing since January 2008 AND having made probably all the mistakes anyone could make in this line of business, you can rest assured that these 6 keys will make sure that whatever you offer as an offline consultant will be bang on target.

If you’ve got a question leave it below and I will answer it for you

Being able to correctly identify the pain that drives a selling opportunity is one of the most critical elements of being able to easily and successfully sell your offline marketing and consulting services. Fortunately for you, if the business pain is acute, uncovering it isn’t that difficult at all.

If you go to a doctor because of severe pain, you readily admit your pain and tell the doctor as much as you can about the situation.

Bottom line … when in pain, you want relief.

The Challenge for Offline Marketing Consultants

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The challenge for Offline Marketing consultants occur when offline prospects are NOT in acute pan. Business owners who are in ‘latent’ pain may not realize the severity of the situation, or may have rationalized there is nothing they can do about it. In situations such as this, getting your offline prospect to admit pain is difficult.

Getting your offline business prospect to admit pain is key if you want to eliminate the ‘usual’ barriers to selling your offline marketing and consulting services.

How To Use This Insight – Considerations To Get You Thinking

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What undeniable evidence of their pain can I produce?

• How can I present my information in a way that’s simple and easy to understand?
• What’s the biggest impact of this pain existing right now?
• What are future impacts if the pain is not removed?
• Is the pain acute enough for my offline prospect to want to take action?
• What other solutions are offered by others that help eliminate the pain?
• Is my solution any different?

On that last point, if your solutions or your solutions are not different to that of your competition, why should anyone bother to do business with you?

Certainly not based on price!

To help your prospects admit pain there are a number of things you can and should do and one of them is identify and present undeniable proof to back up what you say or present.

When you present your case and allow your offline prospect to buy solutions they want from you, then you ‘empower‘ them.

“People buy from people who empower them” (I’ll be writing more about this secret in another post)
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One way to get local business prospects to admit pain and to soft-sell your services is to provide them with a free site review that provides undeniable proof, uncovers and draws attention to the pain of not having enough business and the effects and impact on their local business when they are not (easily) visible in search engine results

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Would you like to discover how you can spend 15 minutes and use a $50 product to secure Offline Marketing consulting projects worth $5,000 with Chiropractors? Then watch this training video to the end and be prepared to take notes as well.
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$5,000 Chiropractor Consulting Case Study – Sunday May 30, 2010

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I can hardly call this ‘local’ in the real sense of the term, but thanks to the internet, even though I am Chicago based, New York is just round the corner!

On Sunday May 30, 2010 I secured a project currently worth $5,000 with a New York based Chiropractor using a $50 product as a lead generator and supporting positioning tool. YOU TOO CAN DO THE SAME.

In this training tutorial video I reveal how I did it and how you can do the same too if you take action on what you discover and suspend your belief that making 6 figures as an Offline Marketing Consultant means you need thousands of ‘backlinks’ to your site, or an army of social network friends and followers or the latest and most advanced knowledge of how to ‘do’ {…whatever is the latest fad in Offline Marketing}.

This line of work is as easy or as hard as YOU make it.
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Stay Focused, Offer Value and You Will Succeed

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VALUE is the new business currency … Value is even more important than benefits nowadays. The video reveals my philosophies and one of my Chiropractor Niche Consulting systems (not strategies) that you can implement this week and attract your first client.
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If you are serious about learning how to enter the Chiropractor niche and start securing clients make 6 figures by offering specialized consulting services, contact me today at Coach [at] InstantOfflineGuru.com
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Click here to view the embedded video.

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Make Even More Money With Our Licensing Opportunities

Interested in Owning The Rights To Sell Exclusive, and Totally Unique, Chiropractor Client-Attracting and Relationship Building Products And Services (Not Publicly Available) to Chiropractors? Or Are You Interested in Owning Exclusive Rights to Be The Only Business We Work With in Your Agreed Geographic Area So You Can Market and Sell to Chiropractors? Maybe You Just Want Your License to Allow You to Re-Sell These Exclusive Products to Marketers? We’ve Got You Covered!

My business partner and I are opening up the doors for a limited time, offering Exclusive Chiropractor Niche Marketing and Consulting Licensing opportunities to highly motivated Offline Marketing consultants who are interested in making at least $100,000 a year working exclusively with Chiropractors in a dedicated geographical area.

If you qualify and become a partner, we will support you in ‘cornering’ that area using unique, highly-valuable and high converting niche Chiropractic marketing, training, coaching (for Chiropractors) and practice building products.

These products are unavailable anywhere at any price.
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Licenses

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We have various types of licenses available at this time.

You can secure a license that means:

• You are the only person we work with directly in order to capture the Chiropractor market in an agreed geographic area, e.g city, zip or postal code e.t.c. (Exclusive)
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• You are the only person we work with directly in order to capture the Chiropractor market in an agreed geographic area, e.g city, zip or postal code e.t.c. and you can also re-sell these exclusive products to Marketers for 100% profits
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  You also get to attend for FREE,  our $2,500 per seat coaching program  My FastGrowthCoaching.com coaching program for Chiropractors allows you to charge $1,500 – $5,000 a month for business coaching‘
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• You get a license to re-sell the products to Marketers for profits (We don’t work with you to ‘own’ an area
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This is a business opportunity and is not right for everyone. However, if interested, send me an email at Coach @ InstantOfflineGuru.com for more details. State the area that you are interested in owning exclusive rights to in your email and we will get back to you.

Eligibility

This offer is only available to people already on any of our Offline Marketing consulting lists as of 5/31/2010. Contact us at Coach @InstantOfflineGuru.com if you feel you qualify and are interested!

Bayo
DO THIS! GET CLIENTS!
FastGrowthCoaching.com
Client Attracting Products

Hello – As someone involved in Offline Marketing consulting you already know how important it is to get a steady stream of local business clients paying you for your Offline Marketing consulting services.

You probably also know just how difficult that can be too.

No matter what Offline Marketing consulting service or product you provide, there are 6 basic tips that you can use to help you successfully market your Offline Marketing consulting business.

In this Pathway to Profits audio training program for Offline Marketing consultants. I’m going to reveal 2 of them.

6 Offline Marketing Consulting Secrets You Need To Know…or Else!

Here’s a tip and a question for you.

Do you want your offline prospects to trust you right from the very beginning? I bet you do right?

Most of us involved in the Offline Marketing niche use squeeze pages to capture details of our prospects and it does work to some degree…but it has its downside that could cost you the precious relationship you need to build and work against you.

How? Keep reading to discover more.

Probably the easiest way for you to capture leads is to use a squeeze page. It doesn’t need to be anything fanciful but it should send a message that says, “Give me your details, I’ll give you what you want OR click he heck off!” OK, maybe you don’t say it so blatantly but that’s the bottom line message.

The reason you do this is because of what you can do AFTER you have the offline business person’s details, i.e. follow-up and start to build relationships. But what happens when they enter some spurious and meaningless information? e.g. for first name they enter ‘k’ or some other random text character? How do you effectively follow up?

Follow-Up Fortunes

There’s a fortune in what I call ‘Follow-Up-Fortunes‘. Following up the right way can lead to big pay days for you, but not if your prospect entered some meaningless character and you’re using variable data to communicate with them.

Imagine sending a follow up email that says “Hi k…” – Looks very, very unprofessional doesn’t it?

Wealth partnerships are based on trust and if someone doesn’t trust you enough to give you just their first name alone in exchange to high-value business building information then something is wrong. That sort of person is highly unlikely to trust you enough to spend money with you using their check or credit card.

Solution?

Before I use targeted emails, direct mail and other lead generation methods I already know the details of the prospects (in many but not all cases). So I sometimes drop a ‘polite’ email to say that our recodes ‘lost some of your data somehow‘ and I offer the opportunity for the prospect to let me update their information so they can continue to receive information from us. After a few attempts if it doesn’t work I purge them.

You should do the same too because it’s not a relationship based on trust. The big question …

Do you give incomplete information too? As someone serious about your business you’ve got to talk the talk and walk the walk. Your mindset will flow across to your prospect and make your sales and marketing easier or harder than it should be.

Think about it!

P.S. In the 12 week Chiro Cash niche training and coaching you’ll discover what’s probably one of the HOTTEST lead generation methods you can use to attract clients. It works best in tightly focused niche offline marketing and the results are truly amazing!