Make 2012 Your Best Year Yet – Here’s How

There’s a quote that applies to the start of a new year and beyond. It says:

“In absence of clearly defined goals, we become strangely loyal to performing daily acts of trivia” – Author Unknown

One of the greatest challenges faced by anyone who wants to serve local businesses is having goals. These re are just so many ‘possibilities’ that having real goals seems like an impossible task.

Tasks and Actions Are Not Goals…

You know this to be true. You know that it’s rarely a lack of knowledge about what problems local businesses face. 90% of your potential local business customers or clients would love to sell more and make more money. You have knowledge of marketing and business development solutions that can help them and you’re fairly confident you can deliver on your promise if given the chance.

So where’s the problem?

It’s in not having clearly defined goals both for yourself and your business. Solve that and you’re going to be more focused and more productive, not matter what you want to offer.

Does This Seem Familiar?

A subscriber of mine sent me an email just before the end of 2011. it was in response to an email I’d sent wishing my loyal subscribers and business partners a great time and a prosperous 2012.

In her reply she thanked me for the ‘nudge’ and wrote about how she “hopes” 2012 is the year that things actually materialize for her and her family because in her own words:

“I am feeling physically and emotionally sick and tired of under-achieving. Spinning my wheels, taking on more knowledge but not being able to take action because of all sorts of fear, lack of self confidence and just bad time management. I hope you can help me become a better person this year and I am committed to doing whatever you say I should do.

I need your help”

You know how bad it is when you feel physically sick because of a problem you’re facing? I do and I know it can be debilitating. It jams your thinking and paralyzes you from taking action.

Overall, unless you have some way forward or out of the situation it most likely will get worse.

My words back to this subscriber were that she should realize that she should follow a very simple formula:

1. Get clear about what exactly you want to do in you local business consulting (sticking to her business only here)
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2. Figure out the gaps in what you need to KNOW and DO
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3. Do whatever you need to do to close those gaps e.g. prioritize your time better, actually talk to local business owners, hire a coach, mentor, someone you wouldn’t want to disappoint, someone you respect etc to help you AND hold you accountable each week
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4.  Take action (Implement) e.g. host your own lead generating events, move prospects through your marketing and sales funnel, eliminate unqualified prospects ASAP
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5. Measure your results and make adjustments as appropriate because you can’t improve on things you don’t measure

Many of these are the same success tools my students used to get revenues between $50 to $100,000 in 2012. Many of them with little knowledge of business development, marketing or what you know in the IM circle as ‘offline marketing.’  And if they could do it, I believe you can too.

Next Steps

You should always offer help at no cost when you can. There’s a think called Karma that works whether you believe it or not. Its a great way to also pre-pave your way to attracting more business and clients.

I did go into a lot more detail in my private response and I’ve invited her to schedule some time for us to talk if she is really serious about maximizing her results this year.

That’s the first step and if she can’t find the time to do that, then she will have proven to herself (forget about proving to me) that she isn’t serious about wanting to rise above this year.

Achievement – How About You?

What do you need to do in 2012 to ‘rise above?’ No matter when you read this post, the steps I mentioned in my reply earlier on will still be 100% applicable.

Here’s a challenge for you …

Can you make a public commitment right here, right now to rise above, or are you comfortable not having any accountability to anyone including yourself, your family and those that are out there in your local area, waiting for you to serve them

2011 was my best year yet in local business development and marketing consulting (offline marketing). It was a blessing to be able to work with so many different business owners across different service industries and niches. In 2012, my focus is squarely on professional service businesses (and businesses that offer services) because after working with Chiropractors, Dentists, Law Firms etc, it just makes so much sense to continue this way (more information will be available here but primarily through the Instant Offline Guru Academy – http://InstantOfflineGuruAcademy.com)

I also had the opportunity to work with some wonderful Offline Consultants that were prepared to do what it took to get the goals they were seeking.

So, it’s your turn…What are YOU committing to do to ‘Rise Above in 2012.‘

Share your thoughts below and if you have a question I’ll give you my personal input.

Let’s do it together in 2012 and may it be your best year yet!

BAYO

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Comment: There is nothing to buy. Rather than take on more ‘stuff’ you’re going to discover what you need to do in order to do less and earn more (we’re talking about creating a $100,000 a year foundation for your business in the next 30-90 days, if you’re focused. In the video, you’ll see me live, putting my money where my mouth is and I challenge you to take a critical look at your business and take action
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Which of these are you currently struggling with right now?

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1. Becoming ‘known’ to local business owners?
2. Attracting new local business clients?
3. Getting local business owners excited about you and your business?
4. Selling to local business owners or just getting them to buy from you?
5. Retaining local business clients?

If you can identify with one or more of these, then you should watch the presentation below to the very end because I struggled with all of these too and reveal how to overcome these problems.

Remember, you’ve got NOTHING to buy.

Rather than keep reading more and more about how to solve these problems I decided to take action. In the presentation you’re going to see me do what I advise you to do…’Practice What You Pitch‘ – This is arguably the most effective way to be successful

It’s the easiest and fastest way that I know of to become a recognized local business consultant in the eyes of your most ideal local business clients.

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Now you know what to do.

If this post inspired you in any way, leave a comment below

BAYO

This is a little mistake that is costing you at least $4,970 a year!

…and I’m not joking either.

You’re probably giving away “Free no-obligation marketing strategy sessions” in the hope of converting your offline prospect into a paying client. If you conduct one of these a month on the conservative side, you’re not only leaving money at the table, you’re throwing money down the drain.

What makes you think that your time, the time you invest in educating prospects and clients in how to generate more profits by making tweaks in their business, what makes you think that you have to give that time away for free?

That’s what I used to do … Watch the short presentation below to discover how to separate yourself from the crowd and start to make your time valuable and profitable to you and your most ideal local business prospects, current and past customers and clients.

It’s a paradigm shift!

Click here to view the embedded video.

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Get The Marketing Audit Checklist, The Full System Workshop and Lead Generation Emails Here >>

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48 Hour Pre-Release Special

Fear of Selling Holding You Back?

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If you struggle with the fear of selling your Offline Marketing consulting services to local business for any reason, then this is dedicated to you
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What Is It?

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This is the best and most practical way that I can recommend to you for how to eliminate your fear of selling to local businesses once and for all.

It’s based on my personal challenges and struggles back in 2008 when I took Offline Marketing consulting seriously and conquered my fear of selling to local businesses. It’s based on what I’ve shared with hundreds of offline consultants during coaching and mentoring programs.

No matter what ‘level’ of fear, doubt and insecurity you face, you can overcome it when you follow my approach. I guarantee it.

If you believe you don’t have any problems selling, if Fear of Selling your offline services is not something that you struggle with or isn’t holding you back in any way, then this is not for you unfortunately.

How Many of These Fears of Selling Your Offline Services Do YOU Personally Recognize?

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Very few people like selling, and to this day, I don’t ‘like’ it but I’ve grown comfortable. You get comfortable when you successfully manage to tame the fears. It could be that you have deep-rooted fears of selling based on any one of the elements below. They are the fears that people who fear selling their offline stuff experience, and remember…I’m being honest with you when I say that I know because I’ve been there myself.

If you’ve read this far, its probably indicative of the fact that you’re unsure whether you do really have fears of selling you need to deal with so you can make money and be successful with your Offline Marketing consulting.

We had a coaching session not too long ago dedicated specifically to this specific topic, i.e. the Fear of Selling Your Offline Marketing services to local businesses. The reason is that its an area of increasing challenge.

I’m glad that people are starting to realize that no matter how great a ‘new-shiny-object’ offline script or tool is, if you can’t get local businesses to give you ‘face-time’ then the script or tool is worthless. You’ve got to sell to be successful. Period.

Take a look at these problems with selling. You’ll note that none of them can be solved by software, a cool tool or even an MBA!

Only a Small Selection of ‘Fear Factors’ – How Many Do You Recognize?
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1. A recognized fear of selling
2. Lack of or low self-esteem (belief in yourself)
   
3. Lack of or low self-confidence (belief in your abilities)
   
4. The fear that an offline business owner is so prominent, they won’t take a call
5. Feeling of fear that offline prospects/current customers are too busy to talk to you
6. Fear that a local business owner will be ‘mean’ or ‘rude’ to you
7. You fear that a customer might ask you questions that you just can’t answer
8. Fear of losing your cool composure during an important selling situation, in person or on the phone
9. You might be afraid something embarrassing is going to happen during a sales discussion (my stomach has been known to rumble in meetings but I didn’t die of embarrassment!)
   
10. Fear that if you do get started and happen to lose an offline customer (or customers) your offline business will collapse and income stream dry up leaving you back at square one
    

If you can relate to these and you don’t have solutions in place to eliminate them, then you do suffer from a fear of selling your offline services to local businesses…you just might not have accepted it yet.

How To Eliminate Your Fear Of Selling Offline Services?

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What you need to do is right there before your eyes. Turn these around into positives and as we say “Bob’s your uncle!” – but you know its not as easy as that in reality. That’s why I have dedicated a whole session, a teleclass that I share with my coaching students and mentoring clients, and if how to eliminate your fear of selling your offline services is something you want to achieve, then I invite you to download the 90 minute coaching session teleclass, listen, learn and take action on what others just like you have done to get a permanent breakthrough
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The Quick and Dirty Truth Revealed Below

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“Fear Of  Selling to Local Offline Businesses – Coaching Teleclass Primer“
Download audio file (EliminateYourFearofSellingInfo.mp3)

Duration: 9 mins.

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Listen To The Raw, Unedited Version of the Coaching Teleclas on “How To Eliminate Your Fear Of Selling Offline Services” Now

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I don’t know who is going to be the first person to notice that your Offline Marketing business is really taking off and it’s no longer just that ‘internet thing‘ or that ‘wild dream‘ you seem to keep thinking about!

“How To Eliminate Your Fear Of Selling Offline Consulting To Local Offline Businesses – 15 Minute Coaching Teleclass Extract“

Download audio file (HowToEliminateSessionBrief.mp3)

Duration: 15 mins

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Product: Solution for how to eliminate your fear of selling to local offline businesses. The raw, unedited coaching teleclass audio recording where the class uncovered answers to their most pressing questions and selling fears
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Bonus #1*: Full transcript of the coaching teleclass (Available for FREE only with this offer | Available 24 hours after your purchase)
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Bonus #2*: Q.R.G – Quick Reference guide (Available for FREE only with this offer | Available 24 hours after your purchase)
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Program Duration: 1 hr 45 Minutes (including the free coughs!)
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Format: Audio MP3

1 Hr 45 Minute Coaching Teleclass Covers What You Need To Do To
Eliminate All Your Fears Of Selling To Local Businesses
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If you’re serious about discovering exactly how to eliminate your fear of selling to local offline businesses, and you want to  take advantage of the pre-public release offer click here now

Quite a number of my private member readers use up so much time reading, dreaming, getting ready to take action, surfing and reading some more about creating and running a six-figure offline business however, for many reasons, they never actually do a about actually making it happen.

Stop Prospecting Start Positioning >>

Having big dreams is inspirational … and reading about the success of others just like you can be motivating and fun.

However, making thousands of ‘real-world dollars‘ or ‘pounds‘ each week providing  virtual problem solving events and selling simple business building solutions to pre-qualified local businesses and business owners in your local area (without leaving the comfort of your home by the way) is way more productive than just ‘dreaming’ about it. You can’t even make a real comparison between the two.
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Survey Results

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From surveys and phone calls with people on my various private lists and from surveying local business owners, I’ve discovered that the key reason most haven’t made much progress with or got started with their Offline Marketing consulting businesses yet is that they’re overwhelmed by all there seems to know about Offline Marketing Consulting.

Result? They don’t want to start until they feel that they’ve ‘mastered’ the knowledge. The result is that they keep planning, reading, thinking to them selves “I’m going to be ready soon. I just need to get a little bit more information on [fill-in-the-blank]”

Let me spill the beans on something the Offline Marketing gurus have been keeping from you….

Even though there’s a huge amount for you to know about working with local offline businesses, you DON’T have to know most of it for you to have your own highly successful Offline Marketing consulting business up and running – in very short order.
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Here’s the Truth…

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In a nutshell, for you to make a few hundred to thousands of dollars per week solving problems for local businesses just like I do, you really only need a number of things:

• A clearly identified target market (I prefer service-based businesses. How about you?)
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• A segment of that target market that has problems it is actively seeking to solve
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• Undeniable evidence that the segment, i.e. your potential clients/customers are able and willing to pay for the type of solutions you want to offer
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• Your ability to deliver on your promise(s)
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• A means of getting them to buy it from you

In my beginner’s program on “Getting Local Business Clients Using Virtual Events” I show you how to eliminate having to prospect and instead, ‘position’ yourself and get the most highly qualified to come to you with just a few basics. There’s nothing expensive to buy in order to get set to do this and you don’t need any fancy ‘props.’

I do everything I do either from my home office, from a hotel room when we’re on the East Coast visiting the kids in college and even from London, England when I go back on personal trips. I’m saying this to let you know that you can do this provided follow the instructions I gave in a previous post on the beauty of seeing one thing through to completion in your business

You can master everything you need to know to get started - and begin positioning yourself, getting clients and projects and start getting paid ‘decent fees’ for your Offline Marketing consulting business services within the next 30 days.

I guarantee it.

So for 2011, don’t make another meaningless ‘New Year’s Resolution’ that you’ve got no real intention of keeping.

Instead, make a resolution to get off your bum … stop just talking ‘big talk’ in forums, stop ‘reading’ and ‘thinking’ about Offline Marketing consulting and actually start to make money offline with a real local business in your area.

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Go On, Dare To Do Something Different…

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If you take the steps I recommend and for any reason you feel like you need help Contact Me and I will personally work with you to make it happen. That’s how confident I am and the guarantee you have. From here on you can radically change your life for the better … and make 2011 your best year in Offline Marketing consulting so far!

For more information about ‘How to stop prospecting and successfully position yourself in your local business area’ just click here now >>>

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$20,000 Without Social Media?

Call me old fashioned, but I think you’d rather prefer to generate income than try to stay up-to-date with the latest fad? Here’s a recommendation for just how to get started now, with what you have and what you already know.

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No Facebook, No SEO, No B.S. No Hype

Don’t have enough Offline Consulting to meet your financial goals? No one listening to you? Or maybe you just feel stuck?

In this training module, you’re going to discover how doing less can actually get you more and I’m not yanking your chain either!

This approach has been responsible for some outstanding results for people I work with and in my business too. I believe that because you’re reading this right now, as you take notes and implement, you too will see a big turn around in your business – Guaranteed.

How To Attract More Business by Doing Less – The Quick & Dirty Version

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In the video you also discover how to get help for absolutely $0 = zero dollars. So make sure you watch it all the way through.

Celebrating your success (when you take action!)

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Click here to view the embedded video.

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BAYO.
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Products that make stuff happen in my business >>
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Before you start to read this let me tell you up-front that it’s a mini-rant. I’m sick and tired of reading about how people are struggling to be successful working with businesses, locally, nationally or internationally.

There are more opportunities right on your doorstep than you could ever handle…if only you took the time to do 2 things (I talk about them later on). Before we get to that, let me ask you a few things…

How long on average do you spend in ‘Offline Marketing’ forums? A few hours a day? A couple of hours a day? I don’t have anything against group learning per se but I can tell you that the quality of many of the forums that I know of has gone way down that it’s a total waste of time going to them. There are still some good ones but they are few and far between.

From where I’m standing, ‘Offline Marketing’ is the new Internet Marketing for many people – Are you one of them?

You see, if you’re spending a large proportion of your time in forums looking for the best way to get clients and grow your business, you’re wasting your time and your potential. I guarantee that if you made some fundamental changes to your mindset, within 90 days, you could have the business of your dreams GUARANTEED.

If you’ve followed me for any amount of time you now that I don’t do hype of B.S. I say it like it is because I believe in ethics and I don’t have any perceived guru status to protect. I’m pi**ed off with the way people are being misled into believing that offering marketing and consulting services to businesses is like shooting fish in a barrel.

Rubbish…It takes working hard and working smart and you will never succeed without a plan backed by action. At the end of the day we’re professional service business specialists and specialists get paid a lot of money for their expertise that translates a client problem into a profitable solution.

Can you do that?

Entrepreneur or Technician?

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What role do you play in your business? Are you the entrepreneur or the technician? i.e. the doer? Play your cards right and you’ll have people lining up to speak to you, but ‘playing your cards right’ means you have an outreach program that you aggressively implement consistently.

Do you have one or do you jump on the latest low-ticket special offering that arrives in your inbox or that you see in your favourite forum?

The whole truth…

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In January of 2008, when I officially first started in this business (in other words, I stopped kicking around with the idea in my head and actually took action) I too used to hang out in some of the popular forums…actually one of them in particular. The reason was because that was the ‘hot seat’ at the time for information on ‘Offline Gold’ as we used to call it.

While there was lots of posturing back then by people who felt they were self-appointed ‘leaders’ in this business, the quality of the information was way better than it is today and anyone who has been around the IM forums knows this to be true.

Nowadays, even people that can’t rub two nickels together can slap something together and claim it’ll make you a fortune…

“Wake up and smell the coffee — It ain’t gonna happen anytime soon and probably never will to be quite frank with you!”

Why am I telling you this now?

I’m angry, that’s why.

I’ve been focusing on growing my niche marketing and consulting business and showing others how to do the same and so have been out of the forum circuit for some time. Coming back, I’m shocked to see all these ‘strategies’ being touted as the best thing since sliced bread. Even worse, I’m seeing a lot of the crud being endorsed by so-called experts who should know better.

Look, I know you want to be successful, but everyday that you spend hanging in the non-productive forum communities when you should be growing yourself and your niche marketing and consulting business, is another day that you will pay for dearly in the future.

You can’t escape it.

Secondly, if you’re really serious about taking your consulting business to the next level (whatever that might be for you) you’ve got to focus and follow a plan of action and you don’t get that by following CKM or ‘Common Knowledge Marketing’ as I like to call it.

So What Should You Do?

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Decide today that you’ve had enough of the struggle. YOU are the only one who can make positive change happen in your life and your future or existing business.

The ‘average’ person can become successful at offering niche marketing and consulting services. You’re reading this now so I know that YOU ARE ABOVE AVERAGE.

If you’re not where you want to be with your efforts and desires to own a successful and thriving professional service business (you can call it an offline business if that makes you feel more comfortable) decide now that you’re going to create connections with your ideal clients.

How do you do it?

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You need to quit jumping from one thing to another and do the following:

1. WHO are your target clients?
2. WHAT they’re looking for?
3. WHERE do they go to look for what you have to offer?
4. WHEN do they look for your type of offline services e.g. is it seasonal?
5. WHY should they choose you over your competition?
6. HOW do you want them to engage with you (You have a say in the matter and decide who you want to work with)

From being a professional service business consultant since June of 1995 and offline marketing since January 2008 AND having made probably all the mistakes anyone could make in this line of business, you can rest assured that these 6 keys will make sure that whatever you offer as an offline consultant will be bang on target.

If you’ve got a question leave it below and I will answer it for you

Here s a video coaching module on 7 mistakes that most people involved in Offline Marketing make. How many of them do YOU make?

Click here to view the embedded video.

Get ‘More Leads More Appointments‘ because when done correctly, translate into more money. It’s that simple.

More Leads. More Appointments

In this free special report I outline what sccessful Niche Offline marketing Consultants do in order to get more leads and more appointments with qualified offline businesses.

Inside I also discuss:

• Getting more leads and more appointments
• Cold calling
• Why you might be struggling to get enough business right now and what to do about it
• 4 Proven methods for generating qualified leads that you can start to use in your Offline Marketing consulting business right now
• The Gatekeeper
• What you can do now to increase your visibility

Click here for a free download – No hoops or opt-ins

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If You’re Not Making At Least $1,000 a Month From Your Offline Marketing Consulting Knowledge … Why Not?

You really need to ask yourself what you’re doing wrong.

If you’re not yet making this small amount what actually do YOUbelieve is holding you back.

• It certainly isn’t a lack of available Customers
• It isn’t a lack of available Clients
• It isn’t a lack of services or products to offer
• It isn’t a lack of time (everyone has 24 hours in a day)
• It isn’t a bad economy (because businesses are spending money)
• It isn’t too much competition

I believe it is down to not knowing which foot to put in front of the other … so as to speak.

A Simple Blueprint for Success

Here is a complete blueprint you need to start making at least $1,000 starting in 30 days from now. Don’t be fooled by the simplicity. I never managed to figure out how to make things sound sexier than they are, and in reality, the best solutions are simple to understand and simple to implement.

1. Niche

Figure out your ‘Target Market’ – Not ideal client, I mean the general pool of business owners you want to serve

2. Ideal Client

Figure out your Ideal Client within that niche. This is the person that you want to really help solve their most pressing problems using your skills, knowledge e.t.c

3. Get in Front of Them

Shooting off a blind sales letter just isn’t going to get you great results. You will get some results, but how many you’ll get out of 100 or 1000 is pure guess-work. Why leave your success to guess work in this day and age?

4. Qualify Them for Being A Good Fit to Work With You

You need to have a qualification process in place so that you can easily weed out the ‘incompatibles’ and focus on setting and getting appointments with those that won’t be ‘toxic‘ as clients.

You want to only be having discussions with people who

a. Have problems and are aware of it

b. Are actively seeking problems

c. Are open to exploring what you have to offer as solutions

If you need help in getting appointments check out How To Get Appointments With Qualified Local Business Leads

5. Charge Premium Prices

I mentioned recently that if you’re not charge premium prices for your services, you’re doing yourself a BIG disservice. You’re also creating an environment whereby clients will happily pay you the ‘honorarium’ (because it isn’t a fee when it’s so small) for what you do – How to charge premium prices is easy when you follow the guidelines I give you in this guide

The only way any or all of this is going to happen is if you take the first step and understand that having a niche that you focus on is not a ‘nice-to-have’ … It is crucial for your success as an Offline Marketing consultant.

So if you do only one thing as a result of reading this, let it be that you figure out your niche and start to focus your lead generation and marketing on understanding that niche.

Bayo