OK, before we go any further, let’s agree on one thing. There’s no such thing as ‘hands-free offline success.’ That’s something that people seeking get-rich-quick scams believe in. You’re not one of them are you?

Now we’ve got that out of the way, let’s get to what needs to be done. It’s quite simple actually, but don’t take my word for it…yet.

You Already Know Whether You’ll Succeed This Year or Not

How’re things shaping up as we close out week 4 of 2012? I hope you do realize that your trend over the last four weeks is a fairly decent indicator of how you’re likely to invest your resources this year overall?How would you like to have more time away from your offline consulting business this year, but, at the same time, experience an increase in how much you make?

You can, and part of my goals this year is to help you make it happen.

As I write this post, I’m currently vacationing with my wife after settling the kids back into college. We’re back on Friday and we are focused on starting the year right.

The Theme for 2012

This year, you may have noticed that the theme for success I’ve been spreading is simple:

“Implement what you already know”

…but first you have to be clear about what you do and don’t know before you go seeking help with implementation.

Back in 2007/8 when ‘offline meets online’ was gaining momentum there was a lot to be uncovered. That era has long gone, and with a handful of strategies and tactics you can certainly have the lifestyle of your dreams.

The implementation of your knowledge is the key to your success. There are no secrets. Everything you need to get more clients is already available. If only you would implement.

The missing ingredient if you’re not moving upward and ahead is you and a lack of willingness to implement.

Make a Choice Today

When I decided to focus on businesses and professionals that face similar problems to those I faced in going from unknown local business and ‘offline’ consultant to where I am today, its implementation that made all the difference.

You absolutely must be clear about what to do with the information you possess.

Business owners are indeed paying large sums of money on a regular basis in their search for solutions to their problems. If you want some of that money, you must get to know how to apply what you know to their individual situation.

You must know how to put what you know into action and that’s the gap that you have right now.

But that’s not all…

After knowing how to put what you know into action it doesn’t end there. You still have the business part.

The ‘Business’ Part of Local Business Consulting

What do I mean by “the business part?”

In my business and what I teach is that it’s about 5 specific things:

1. Identifying a hungry and profitable market
2. Getting past gatekeepers and in front of decision-makers
3. Making effective and compelling presentations
4. Closing sales
5. Retaining more of the business you have

You’ve got to be able to run your offline consulting business like a real business, which is what it is or at least what it should be, and not like an internet/part-time hobby like so many people involved in offline consulting have been and still continue to do.

You need to know how to keep your books, keep accurate records, and data on WHAT you’ve done, WHAT you’re doing, and WHAT you want to do in the future.

(TRUTH) How well you succeed (or how badly you fail) as a local business consultant is largely dependent on all of these things.

Of course, the more educated (knowing the right information as opposed to misleading and theoretical information so readily available and common nowadays through special offers) and the more prepared you are, the better chance your chances of achieving the success you not only DESIRE, but that you are capable of.

But education and preparation themselves, is just not enough.

APPLICATION, the actual IMPLEMENTATION of what you know and what you’ve prepared carries much more weight than anything else.

How much have you IMPLEMENTED with the time you’ve had available so far this year?

If you’d like some honest implementation feedback, share your biggest challenge below and I will share my thoughts on how to overcome it.

Over to you!

BAYO

I conducted a teleseminar event for another line of business for professionals that run their own professional practices (http://MakeMyPracticeFamous.com)

The theme was on why Traditional Marketing Doesn’t Work

I’d like to share this bonus recording on that topic with you, so you can understand why traditional marketing doesn’t work and how you can explain this to your offline local business clients too. When you do, you position yourself as a thought leader and someone credible.

It’s yours for free

BAYO

Download audio file (BAYO-Why-Tradiional-Marketing-Does-Not-Work.mp3)

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Would you like to remove the guess work from planning how to attract the right type of local offline client YOU prefer working with? If your answer is “Yes,” then you’re in luck!

The best type of Offline Marketing consulting business that you could ever own is one that ‘attracts’ clients naturally. Having that kind of business is like Offline Marketing itself…simple, but definitely not easy.

When I got started in local business consulting (after kicking around and not really getting anywhere for all my honest efforts) I decided that I had to re-evaluate what I was doing or get out of the whole offline thing.

Life is too valuable to waste it on ‘dabbling’ when you’ve got responsibilities, you could be dealt an unfair hand by the economy at any time or if you want to improve the quality of your life before it’s too late.

Here are some of the outcomes you’ll get from implementing the contents in this program:

• You’ll easily uncover and find your very own profitable offline consulting ‘niche’
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• By following simple steps, you define your winning USP for your offline business, so that your most ideal local business prospects are naturally drawn to you
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• Answer a list of specific questions (that you need to ask yourself), so that you eliminate any guess work from planning and setting the foundation the successful foundation of your entire offline consulting business
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• The 2 things you need to know before as you plan or re-plan your offline business so that local businesses are more likely to invest in themselves with you rather than the competition

The exclusive workbook for the workshop provides you with 8 steps/questions.

When you complete the exercise, you have your own marketing planning blueprint that you can put into action immediately to increase your visibility and generate genuine interest for your offline business. It doesn’t matter what you may have tried in the past that hasn’t worked.

Workshop contains:

• Workshop Audio
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• Workshop Workbook

Download ‘How To Stop Struggling To Attract Local Business Clients: Workshop 1 – Planning here

To your success!

Bayo

Glad you made it here

All the details you need are contained in the video, including my no-strings-attached offer for you.

Feedback and comments welcome and they let me know if we’re on track, so feel free to leave yours too.

BAYO

Logically, it makes sense for you to feel that no one will take you seriously or be willing to hire you if you’ve never had anyone pay you for what you’re saying you can offer.

But that’s logically thinking…

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The reality of the situation is that local business owners are more concerned about what you can do for them and their business specifically.

In a conversation with a local business contact the other day this same topic came up. Her view was that if you’ve never provided the results you want to provide before, how can you (as a business consultant) legitimately say you can deliver for a local business?

My response back to this contact was as follows:

1. Even if someone has worked for local businesses in the past, do you really expect them to go and get references from any past client that wasn’t happy with their services?
2. The fact that a local business consultant did deliver for one business is by no way a guarantee that they can do the same for your business
3. What’s more important to you? The fact that they claim they’ve done it before (whatever ‘it’ is in terms of a service or product) or that they can work with you to get the results YOU want in your business?

It was a pretty interesting discussion and at the end of tit, she did agree that the past i.e. having clients who paid you in the past or even having glowing testimonials, didn’t guarantee that that consultant would be a true winner.

By the time we finished the discussion she was a lot wiser to the fact that, at the end of the day, her priority was in feeling confident that you can deliver for her business.Not her ‘type’ of business, but her specific business situation.

That should be a comforting thought for you and should also help you understand where you should be placing your focus when it comes to planning your marketing and having selling discussions.

You should always focus on what you can deliver for that particular local business owner. What can you deliver for them based on their needs.

The fact that you read about the exploits of gurus and other people you feel are more competent than you (and who may indeed be more experienced and more competent than you), that doesn’t mean that you cannot connect on a deep level with local business owners and get them to hire you even though yopu don’t have past or any paying clients.

Next step

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Consider what it is that you can provide for a specific local business specifically. Don’t theorize and generalize.

Be specific.

For this to happen, it assumes you’ve got a particular local business you want to work with AND you understand their problems that they want to solve. You can start out with a type of local business in order to understand the broad business problems that the type of business faces, but you can’t generalize when you speak to Mr or Mrs business owner.

Through your contacts and discussions with them, you have to hone in and know what they are motivated to solve and eliminate. Being new isn’t a disease or a handicap – And remember. Even that local business owner had to start somewhere!

BAYO

Welcome to Part II in this series, Offline Marketing: The Naked Truth

In case you’ve not yet experienced the other two parts of this series please do your best to go through and let the messages (or parts relevant to you) sink in and lead you to re-evaluate what you do, why you do it and how you do it. We can all blame ‘gurus’ for any lack of success, but at the end of the day, it’s up to you and I to course correct.

To get Offline Marketing: The Naked Truth Part I – Click Here

To get Offline Marketing: The Naked Truth Part II – Click Here

I got tired of the embarrassing trend in what we call ‘Offline Marketing’ and through this series, I hope to send a big wake up call to you and anyone else that may have fallen asleep at the wheel!

Help spread the word

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I need your help. I can’t call out the impostors and make a difference alone.

The only two things I ask of you, apart from taking action on what you discover in this series, is that you spread the word and do your part to curb the insanity that’s now become Offline Marketing aka:

‘Who can sell the cheapest and lowest-priced crap, to the desperate and unsuspecting Offliners, make the most amount of money by doing so off of their fellow forum members, and also openly ‘brag about it’ by boasting about how many copies they sold in 24 hours!’

That kind of stuff is pathetic, but it’s what you see everyday, in your inbox, in forums and anywhere where unsuspecting Offline Marketers congregate. Enough is indeed enough.

So, feel free to post links to the series in forums, share this on social media sites, give the content away. Heck, you want to say it’s your idea? Feel free, you’ll be doing someone a service IF you keep the messages undiluted and you believe in what you’re saying.

Leave your honest feedback and help others.

If you have anything to say that is from your heart please leave comments. My training in this series has been fuelled by your feedback and comments. There’s no such things a s ‘negative feedback’ in my books. It becomes negative when a personal weight is applied to it.

In series II someone stated that I had excluded people with hearing disabilities i.e. because there was n PDF or script (just 1 slide). While it was totally unintentional, I acknowledge that the delivery method did not cater for that demographic. Just like some of the things we do in our offline marketing will inadvertently leave certain local business owners out.

The only way you’ll know is off of feedback, BUT, you’ve got to be out there in order to know what the market wants.

So, dive in!

Bayo

Download the FREE P3 Audio Version – Click Here

Many other took the time to leave comments in previous series of this free offline guru training. You can do the same too. If you found this series to be useful, please vote with your feedback.

Also, let me know if there’s something specific you want to know more about and I’ll consider publishing it!

Have a great day.

Bayo

Hi guys.

Thank you so much for all your feedback, comments, emails and support for Part I of Offline Guru Marketing: The Naked Truth No One is Talking About.

You truly rock!

This is a real ‘win-win’ situation here and your feedback on how this series has impacted your life and your thinking is really heart-warming.

The truth is, somebody needs to have the b***s to stand up against the so-called gurus, the unscrupulous product ‘peddlers,’ the tricks, trash, hype, lies and outdated information that’s everywhere you turn. The norm is to wait for someone else to step up to the plate and call it like it is and you know that in doing so, you’ll probably tread on some toes.

Who cares? I certainly don’t.

This time I had to do what I believe is the the right thing for you and for me both. Was it a scary proposition/ You bet it was, but it needs to be done.

I wish you nothing but success and I’m here to help as much as I can.

Please share this series with everyone and anyone that you know it will help. It’ll only take a minute or two of your time and you’ll be helping someone live their dream.
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Downloadable Audio MP3 Here

Please take a moment to share the love by using any of the buttons below!

Got Questions?

If you have a question or an issue you want help with feel free to leave your question below and I will do my utmost to get you an answer if I can be of help. You guys should also let me know what you want to know more about too.

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When is ‘The Right Time for You?’

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The right time is now guys. If you’ve been struggling to either get up and get going or you seem to be doing everything you know but this ‘Offline Marketing thing’ isn’t working out for you and you’re feeling like it’s never going to happen. no matter how much you want it, then this is for you.

If you’re doing OK and everything is working out, you really shouldn’t spend anytime watching this presentation. It’s a presentation like no other and it’s either going to resonate with you or you’re going to hate the fact that the lies, tricks, myths and bad information has now been made public.

You be the judge…
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Download the audio MP3 here

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It’s time for the truth to be told.

Feel free to leave your comments below.

BAYO

If you’re going to be successful with Offline Consulting, you need to understand exactly why local businesses buy from us … and why the DON’T.

In this presentation, a module taken from one of my Offline Consulting coaching programs, you discover the 5 Reasons Why Local Businesses Won’t Do Business With You and What To Do About It

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Click here to view the embedded video.

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After watching the training presentation leave your thoughts and comments below. Share your experiences and feedback. You could be helping someone out there who needs to hear what you have to say!

If you need help in growing your Offline Consulting business fel free to contact me and I’ll be glad to help if I can.

BAYO

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Nowadays it seems like everyone and their dog is an Offline Marketing ‘expert’ – What this really means is that NOBODY is an Offline Marketing expert. Not a real one, at least.

With the free flow of information and the total elimination of barriers to entry into Offline Marketing means everything has become simple beyond belief.

Not sure about you, but when someone tells me they’re an Offline Marketing “guru” or ‘expert’ my eyes start to roll immediately.

In 2010, I challenge YOU to position yourself as a Offline Marketing force to be reckoned with.