Nowadays it seems like everyone and their dog is an Offline Marketing ‘expert’ – What this really means is that NOBODY is an Offline Marketing expert. Not a real one, at least. With the free flow of information and the total elimination of barriers to entry into Offline Marketing means everything has become simple beyond belief. Not sure about you, but when someone [...]

I sincerely hope you had a wonderful holiday break. The spirit alone was enough to make us remember to be thankful for everything we have including the people we meet along the way. I didn’t go out and I’m not really a ‘social animal’ by nature. How about you? What kind of personality do you [...]

Recently I was hanging out with a bunch of smart people at 3-day community event in downtown Chicago. Some of the people there were actually my offline client and subscribers and over the last few days many of them came up to talk with me. And there is one question I was asked repeatedly. They [...]