Being able to correctly identify the pain that drives a selling opportunity is one of the most critical elements of being able to easily and successfully sell your offline marketing and consulting services. Fortunately for you, if the business pain is acute, uncovering it isn’t that difficult at all.

If you go to a doctor because of severe pain, you readily admit your pain and tell the doctor as much as you can about the situation.

Bottom line … when in pain, you want relief.

The Challenge for Offline Marketing Consultants

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The challenge for Offline Marketing consultants occur when offline prospects are NOT in acute pan. Business owners who are in ‘latent’ pain may not realize the severity of the situation, or may have rationalized there is nothing they can do about it. In situations such as this, getting your offline prospect to admit pain is difficult.

Getting your offline business prospect to admit pain is key if you want to eliminate the ‘usual’ barriers to selling your offline marketing and consulting services.

How To Use This Insight – Considerations To Get You Thinking

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What undeniable evidence of their pain can I produce?

• How can I present my information in a way that’s simple and easy to understand?
• What’s the biggest impact of this pain existing right now?
• What are future impacts if the pain is not removed?
• Is the pain acute enough for my offline prospect to want to take action?
• What other solutions are offered by others that help eliminate the pain?
• Is my solution any different?

On that last point, if your solutions or your solutions are not different to that of your competition, why should anyone bother to do business with you?

Certainly not based on price!

To help your prospects admit pain there are a number of things you can and should do and one of them is identify and present undeniable proof to back up what you say or present.

When you present your case and allow your offline prospect to buy solutions they want from you, then you ‘empower‘ them.

“People buy from people who empower them” (I’ll be writing more about this secret in another post)
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One way to get local business prospects to admit pain and to soft-sell your services is to provide them with a free site review that provides undeniable proof, uncovers and draws attention to the pain of not having enough business and the effects and impact on their local business when they are not (easily) visible in search engine results

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Gatekeepers…love ‘em or hate ‘em they’re a fact of business life and they’re not going anywhere anytime soon, so the best you can do is get good at working with them.

In this strategy video I show you what works for me in approaching prospects in the health care/medical field. Make sure you take notes and above everything else, take action and you’ll have business owners calling you to learn more about how you can help them generate profits.
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Try It – DO THIS! GET CLIENTS! Simple and Powerful

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The beauty of this approach is that you’re leveraging a life principle that is hard to avoid, “The Law of Reciprocity” – As you employ this strategy, you’ll be stacking the odds in your favor of getting a response to meet with you to learn more about how you can help.

Click here to view the embedded video.

Click play to watch the strategy tutorial now

BAYO

Feedback and comments welcome