Dear fellow Offline Guru, Normally I open most of my conversations with a question: “Are you doing everything you feel you know how to do but you’re not getting the results you want?” – The reason why I use this opening is simple. It works to help people decide if the next bit of information [...]
Would you like to remove the guess work from planning how to attract the right type of local offline client YOU prefer working with? If your answer is “Yes,” then you’re in luck! The best type of Offline Marketing consulting business that you could ever own is one that ‘attracts’ clients naturally. Having that kind [...]
Continuing in this series on how to not let the issue of ‘no credibility’ get in the way of attracting all the local business clients you want, I want to share with you 4 things that you must consider when you’re selecting which local business owners to work with. Why? First of all because your [...]
There’s no escaping it. To be successful you need credibility, but what happens if you’re just starting out or entering a new target market. You’ve got to face this “necessary evil” of being ‘new’ at some point. When counseling people who are new to Offline Marketing consulting, one thing that comes across very clear is [...]
If you can that success is not ‘over night’ but ‘over time’ then you WILL be successful with your Offline Marketing consulting. Remember, even you can’t show local small business owners how to go from their current problems to an overnight success. If you could, you’d be able to give up working an a couple [...]
Are you? I’ve got a trick question for you…. What do you think is superior? A salmon sandwich or a filet Mignon? Most people answer “filet Mignon.” However, filet Mignon isn’t better than a salmon sandwich. Neither is a salmon sandwich better than filet Mignon. Here’s the mistake most people make…. If you picked “filet [...]
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My single recommendation for you today on this topic? Don’t even think you can outsmart them because you won’t. There are ways for you to get what you want and actually get them to help you achieve your ultimate goal which is to speak with the decision maker(s). It’s never been more difficult to “get [...]
This is a little mistake that is costing you at least $4,970 a year! …and I’m not joking either. You’re probably giving away “Free no-obligation marketing strategy sessions” in the hope of converting your offline prospect into a paying client. If you conduct one of these a month on the conservative side, you’re not only [...]
This is an interesting interview with Seth Godin. . In the interview, Seth discusses the Mindset of Winners. Seth starts off by talking about how to avoid mediocrity and how to break out of social conditioning. . There are many golden nuggets in this interview, so take a few minutes to go through this video [...]
